40% of Brits booking holidays for 2022
According to research conducted by Ambassador Cruise Lines, 40% of British travellers are planning to book holidays for 2022. Further findings show 47% of those would be considering taking a cruise vacation. Ambassador offers an excellent range of no-fly cruises at an affordable price without compromising on experience.
With over a year of restrictions, Brits are more eager than ever to get away. 40% of Brits* are looking to book a trip in 2021 for 2022, according to new research by Ambassador Cruise Line, the first British cruise line to launch in over a decade, whose cruises go on sale from 9am on 24 June 2021.
Seeing new places (49%), fully switching off and relaxing (47%) and enjoying the warm weather (35%) are the top three things that Brits are most looking forward to. 25% even plan to travel to multiple locations in one trip to make the most of it and make up for missing out over the last year.
Whilst many may still feel nervous about jumping on a flight and the confinements of a plane, sailing on the sea on a no-fly cruise offers the opportunity to travel without hassle. 47% of those who would consider a cruise say that it is important to them to join one without having to fly to meet it.
Ambassador Cruise Line is confident that Brits still want to travel. Chief Executive Officer, Christian Verhounig said, “Demand is beginning to outgrow capacity. As our research demonstrates, there is pent up demand to travel, and in turn cruise. There is huge, unfulfilled demand for no-fly departures and the type of experience we are offering with our brand-new British cruise line – premium-value and friendly service, smaller ships, traditional values and a company who really understands what their guests want. It is a privilege to launch Ambassador’s first brochure and we believe that our guests will benefit from our inaugural season fares and offers”.
Ambassador is offering a mixed itinerary, no-fly programme from London Tilbury on its first ship Ambience. The First Edition inaugural 2022/23 brochure features 33 voyages covering over 90 different ports, with itineraries spanning the British Isles, Norwegian Fjords, the Baltics, St. Petersburg, Greenland, the Arctic, Iceland, the Canary Islands, Cuba, the Caribbean, Cape Verde, and Scandinavia from 6 April 2022 to 16 May 2023.
The research also found that 36% of those who have been on a cruise before say they would consider going away on an adults- only trip, while 18% say they would be interested in sailing solo.
Adult-focussed, Ambassador is primarily aimed at the 50-plus market. Solo travellers will also be catered for with attractive deals. Ambassador has assigned 89 of Ambience’s cabins to solo cruisers. These single occupancy cabins are spread over five cabin grades at a highly-competitive supplement that is cheaper than industry standards, plus a special 30% single supplement against the equivalent twin fare with Ambassador. Ambassador believes that these are the best value single supplement prices in the market on comparable sailings. There is also a tailored programme of events for those sailing alone for six nights or more, such as a welcome cocktail party specifically for solo guests.
Ambassador also has two multi-generational cruises scheduled for summer 2022, where children and infants over six months can sail together:
- 14 nights - Baltic Treasure & St. Petersburg - 23 July 2022
- 7 nights – Summertime Fjordland - 6 August 2022
Ambience, is Ambassador’s first ship and carries approximately 1,400 guests, creating a welcoming and social atmosphere. Ambience has a guest to space ratio: 50.2 per guest, and 798 cabins, across 22 different accommodation grades, from Superior Single to De Luxe Suite. The ship has a choice of five restaurants, two cafes, nine lounges, two swimming pools, a spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes.
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Please find a digital copy of the brochure here.
Please see here for a selection of images, and the media kit. www.ambassadorcruiseline.com for live prices and availability.
Editor’s notes:
All fares include:
- Flexible cancellation policies†
- Accommodation in chosen cabin category
- Full board cuisine (breakfast, luncheon, afternoon tea, dinner)
- Captain’s Welcome & Farewell cocktail party*
- Captain’s Gala Dinner*
- Informative guest speakers*
- A wide range of entertainment, including evening shows, plays, cabarets, live music & classical interludes
- Daytime activities, quizzes, dance classes and outside deck games
- Range of fitness, dance and wellness classes
- Use of gym, swimming pools and hot tubs
- Spa access
- Porterage of luggage between the port and cabin.
- All port taxes, fees and charges
†See booking conditions & full T&C’s, *6 nights or more
*The research was carried out by Opinion Matters, w/c 14 June 2021 surveying 2008 UK adults aged 50 or above.
About Ambassador Cruise Line
Ambassador Cruise Line is a brand-new premium-value cruise line. It is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, Chief Information Officer, Gary Hides and Chief Financial Officer, Simon Weeks.
Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second-largest direct-to-consumer investment platform in the UK.
Ambassador will sail for the British market from London Tilbury on an ex-UK no-fly range of voyages that are adult-focussed and primarily aimed at the 50-plus market. The first ship, Ambience, will sail in Spring 2022 and is designed to carry up to 1,400 guests in 798 cabins. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports. Ambassador is based in Purfleet, Essex.
Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6 April 2022.
Further press information from Jules Ugo, Hollie Thomson and Lydia Matthews at [email protected]