Ambassador Cruise Line appoints Peel Entertainment as onboard entertainment provider

Ambassador and Peel Entertainment have agreed a partnership for an initial 5-year agreement

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Ambassador Cruise Line has today announced that it has appointed Peel Entertainment as the exclusive full service provider for the onboard entertainment on their first cruise ship, Ambience.

Ambassador and Peel have agreed on an initial 5-year agreement to supply entertainment for Ambience.

Peel is an awarding-winning entertainment production company that has worked in the cruise industry for over 25 years. They will deliver an exclusive and innovative entertainment programme for Ambassador guests including bespoke production shows, games shows, musicians, guest entertainers, enrichment speakers and craft tutors.  

The day and night-time entertainment will also include Peel’s exclusive “Theatre@Sea” which is an exciting, original blend of new and modern performances that will be unique and not available on any other cruise line.  

Peel will be integrating traditional, live performances with digital and interactive innovations to enhance the entertainment proposition. Additionally, the Peel entertainment programme will reflect the ethical and sustainability values of Ambassador. 

Ambience guests will experience unforgettable, sail-away deck parties, West-End and Broadway-style theatre shows, tantalising murder mysteries, plays, vignettes performed by talented actors and exciting gameshows, quizzes to enjoy on those leisurely sea days with an abundance of additional daytime activities.

Bob McGowan, Head of Guest Experience at Ambassador Cruise Line said “We’re extremely proud to be working with Peel. They’ve an exceptional reputation in the cruise industry and will be delighting our guests with a premium entertainment experience, creating a unique and memorable onboard atmosphere. We cannot wait to welcome everyone onboard when Ambience sets sail this Spring”.

Susannah Daley, CEO of The Peel Entertainment Group said, “Ambassador Cruise Line is a ground-breaking new company entering the British cruise market and we are thrilled to be partnering with a new brand and an experienced team who share our ethos and values – we are so excited to be entertaining the guests and presenting our new and original concepts”.

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