Ambassador Cruise Line launches second ship and season with amazing new launch offers!

Ambassador Cruise Line has today announced the launch of its 2023/24 sailing programme which will see the cruise line’s first ship Ambience return for her second season with new itineraries as well as Ambassador’s latest edition to the fleet, Ambition take to the seas. Ambition will set sail on her inaugural season on 4 March 2023 with capacity for 1,200 guests. Together the two ships will be sailing to six continents and 58 countries, calling at 165 ports and cruising over 176,195 nautical miles.

For 2023/24, Ambience will be sailing a brand new 120-night ‘Grand Round the World Cruise’, the cruise line’s longest itinerary to date, whilst Ambition will depart from both Ambassador’s home port of London Tilbury and six new regional UK ports: Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Ambassador, the first British cruise line to launch in over a decade, will continue to offer premium-value, authentic cruising experiences for the British market. Specialising in no-fly itineraries that are adult-focussed and primarily aimed at the 50-plus market.

Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “We are extremely excited to be able to offer our guests several very attractive launch offers, a range of new and exciting itineraries as part of our 2023/24 programme, and launch our second ship Ambition’s inaugural season. Following the success of Ambience’s launch, our ethos of premium-value, authentic and friendly cruising remains our focus. Let us take you on cruises that all our guests are saying offer exceptional cuisine, amazing entertainment, feels just like home, with a crew that treat guests like family and delivers outstanding service. It is a privilege to launch Ambassador’s new season and we hope that both the travel trade and our guests benefit from the excellent value fares and offers across our ships.”

Both Ambience and Ambition's 2023/24 itineraries will offer a number of themed cruises, as well as a selection of multi-generational sailings. Ambassador’s purpose is to inspire every guest to experience authentic cruising, effortlessly and sustainably. Ambassador’s full sailing schedule can be found here: www.ambassadorcruiseline.com.

Ambassador's launch offers:

·       Brand new for 2023/24, a 120-night World Cruise available on Ambience with an incredible itinerary list

·       Brand new also for 2023/24, regional UK ports on our new ship Ambition, with departures from Newcastle, Dundee, 

Liverpool, Belfast, Bristol & Falmouth throughout the year

·       Up to 25% saving on full fares including our best value Ambassador Fares which include our premium drinks package

·       Special launch offer of free Wi-Fi included as standard as part of our Ambassador Fares

·       20% off the top 2 drinks packages

·       Up to £40 per cabin per night onboard credit available on all category six cabins and above

·       To celebrate the new partnership with Essex Cricket Club, free matchday tickets for every new booked guest who wishes to attend!

·       In addition, there are great deals to be had for group bookings. There is a 5% group discount on selected sailings, 

free additional places, an onboard welcome cocktail party and preferential group dining arrangements.

·       Full terms and conditions for all the above offers are available on the website.


Ambience has an average guest capacity of 1,400 and with thoughtful configuration offers a feeling of spaciousness whilst retaining a sense of intimacy. Ambience is in the top 10%-15% of environmentally sustainable ships allowing her access to some of Europe’s most untouched corners including the breath-taking Norwegian World Heritage fjords. Ambassador have reduced nitrogen oxide emissions by approximately 95% and reduced their sulphur oxide emissions by 80%. They have installed a new advanced wastewater treatment system, a new ballast water treatment system and new biodigesters, all of which ensure that they protect the seas they sail in and the ocean wildlife around us.

Ambience is the first lady of the seas for Ambassador Cruise Line and is set to circumnavigation the globe on a brand-new itinerary on her second season:


6 January 2024

120 nights


Prices start from £9,229pp

Visiting six continents, 24 countries, 34 ports of call and the Panama Canal, this world cruise spans 34,759 beautiful nautical miles. Sailing via the Azores and Caribbean, Ambience will transit the Panama Canal, calling at beautiful islands of the South Seas and onto New Zealand and Australia, before exploring Indonesia, Singapore, Malaysia, and Thailand. Tropical Indian Ocean islands are mere steppingstones to the excitement of Kenya. Guests can experience Durban and Cape Town in South Africa as well as Tristan da Cunha, the most remote inhabited archipelago in the world. Guests will cross the Atlantic to Brazil to explore Rio de Janeiro, before sailing home via Cape Verde, Casablanca and Lisbon.


Ambition will be making her debut in 2023 with 49 sailings. Her inaugural season will offer a summer programme of regional departures from regional ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth, enabling guests across the UK to have a shorter distance to travel before experiencing Ambassador Cruise Line. Guests can expect a number of new and unforgettable cruises including The MAIDEN NORDIC

4 March 2023

6 nights


Prices start from £569pp

Only a select few guests will be able to experience Ambition’s maiden voyage in 2023; savouring her elegant surroundings and superb dining, guests will visit refined Scandinavia, with sojourns in Norway, Denmark and Sweden. Along the way, they will take in the stunning island city of Kristiansand, historic yet cosmopolitan Copenhagen and the Swedish hidden jewel of Gothenburg.


11 December 2023

38 nights


Prices start from £3,129pp

Guests will savour Christmas and New Year at sea as they explore the vibrant colours and endless sunshine of the West Indies - the perfect antidote for the winter blues. For more than a month, guests will experience the colourful architecture, natural beauty, and welcoming locals in the Caribbean, including visits to the cosmopolitan capitals of Bridgetown in Barbados and St. George’s in Grenada, and Ponta Delgada in the lush and remote Azores, Portugal.


18 January 2024

42 nights


Prices start from £3,449pp

Cruising the Amazon, the second-longest river in the world, fringed by endless vistas of rainforest, is an experience guests will not forget. This six-week new itinerary captures the vibrancy of Brazil and the very best of Portugal and includes visits to the sun-kissed Caribbean paradise islands of Tobago, Grenada and Barbados.

Solo travellers will also be catered for with attractive deals. Ambassador will allocate 89 single occupancy cabins on board both Ambience and Ambition at a special single supplement, against the equivalent twin fare based on five selected single cabin categories (Prices start from £509pp for 5-night German Markets Festive cruise onboard Ambition). For those sailing alone for six nights or more, Ambassador also offers a special programme of events, including a Welcome Cocktail Party. Guests can meet like-minded guests and connect with the friendly crew, whilst creating a community at sea.


Please see here for a selection of images, and the media kit.

Editor’s notes:


·       Ambience’s maiden voyage sailed to Hamburg on Wednesday 20th April 2022

·       70,285 tonnes

·       1,400 guest capacity

·       798 cabins: (23% balcony) ranging from 18-52sq metres

·       Guest to space ratio: 50.2 per guest (gross tonnage divided by number of guests, a metric for space on Ambience per each guest)

·       Crew to guest ratio: 2.15 (one crew member for every 2.15 guests)

·       Classification Society: Lloyds Register of London


·       Ambition’s maiden voyage will sail on a six-night cruise to Norway, Denmark and Sweden on 4 March 2023

·       48,123 tonnes

·       1,200 guest capacity

·       713 cabins

·       Guest to space ratio: 40.2 per guest (gross tonnage divided by number of guests, a metric for space on Ambition per each guest)

·       Crew to guest ratio: 2.55 (one crew member for every 2.55 guests)

·       Classification Society: Lloyds Register of London

All fares include:

  • Flexible cancellation policies†
  • Accommodation in chosen cabin category
  • Full board cuisine (breakfast, luncheon, afternoon tea, dinner)
  • Captain’s Welcome & Farewell cocktail party*
  • Captain’s Gala Dinner*
  • Informative guest speakers*
  • A wide range of entertainment, including evening shows, plays, cabarets, live music & classical interludes
  • Daytime activities, quizzes, dance classes and outside deck games
  • Range of fitness, dance and wellness classes
  • Use of gym, swimming pools and hot tubs
  • Spa access
  • Porterage of luggage between the port and cabin.
  • All port taxes, fees and charges

About Ambassador Cruise Line

Ambassador Cruise Line is a brand-new premium-value cruise line. It is the first new British cruise line to be launched since 2010, offering no-fly cruises to the UK market.  

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Financial Officer, Matthias Seeger, Chief Commercial Officer, Philip Gardner, Chief Operating Officer, Nick Hughes, Chief Administrative Officer, Simon Weeks, Chief Technology Officer, Gary Hides, and Chief Marketing Officer, Gordon Nardini. Through funds managed by its main shareholder, Njord Partners LLP, London, the company is fully equity-financed and has no financial debt. The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Interactive Investor, the second largest direct-to-consumer investment platform in the UK, and a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airport car park operator, Park ‘N Fly. 

Guests can be confident of booking with Ambassador Cruise Line since, in addition to having insurance cover in place (as required by The Package Travel and Linked Travel Arrangements Regulations 2018), Ambassador also operates a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. In the event a cruise is cancelled, all guests will be offered a full refund. 

Ambience is the first ship to enter the Ambassador fleet, carrying up to 1,400 guests with 789 cabins, 11 guest decks, 70,285grt and a length of 245m.  She has a crew of 608 from 27 nationalities and has been upgraded to operate at IMO Tier III from her inaugural voyage, placing her amongst the top 10%-15% of cruise ships to achieve this level of environmental operation.  She will operate a programme of departures to multiple destinations including the Grand Round the World Cruise, Nordics, Greenland, Iceland, Canada, and the Mediterranean from her home port of London Tilbury. 

Ambassador’s second ship, Ambition, will enter service in March 2023, carrying 1,200 guests in 714 cabins, 10 guest decks. She will operate itineraries from London Tilbury but will also offer cruises from six UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Ambassador is based in Purfleet, Essex.