‘Enjoy Yourself’ with new trade partner incentive from Ambassador Cruise Line

From shopping to sailings, cruise line offers agents chance to win weekly prizes

Initiative launches in parallel to June Sales Campaign

Ambassador Cruise Line, the premium-value, no-fly cruise line, has today announced a range of agent prizes as a thanks to its valued trade partners for their hard work and continued support.

Agents booking an Ambassador cruise from 5 June through 2 July 2023 will have the opportunity to ‘enjoy themselves’ with a prize-a-week up for grabs. From a £500 shopping voucher and a £600 garden makeover to a space on a seven-night cruise that includes Ambassador’s top Expedition Drinks Package and more, there are plenty of brilliant rewards for agents to win.

To enter, agents making a booking simply need to complete Ambassador’s online Travel Partner Incentive Form here, or email their name, agency name, ABTA number and proof of booking to [email protected].  

The weekly prizes will be showcased on Ambassador’s dedicated trade Facebook page - Ambassador Cruise Line Trade Partners - which will also feature winner updates.

Nicola Harper, Head of Distribution at Ambassador Cruise Line, commented: “Our valued trade partners are key to our success, and we are dedicated to supporting them in the best way we can while showing our appreciation for all that they do for us.  This amazing incentive is about thanking them for their ongoing support as the Ambassador brand goes from strength to strength in the market.”

The trade initiative launches in parallel to a new sales campaign from Ambassador, which features huge savings on sailings; up to £500 free onboard credit; kids from £1 on multigenerational sailings; great group offers and solo supplements; and complimentary tickets with every booking for Essex County Cricket Club matches.  To find out more, click here.


For further press information, please contact:

Braden Cantalope / Sam Davis / Sarah Geppert / Charlotte Wright / Emma Arthurs 

Rooster PR

T: +44 (0)20 3440 8924

E: [email protected]


Note to Editors:

Agent Incentive - Terms and conditions

Ambassador Cruise Line Terms and conditions apply. Incentive runs 5 June - 2 July 2023. Once agents have made a valid booking, they should go to www.ambassadorcruiseline/travel-partners/trave-incentives/ and complete the form to apply for their voucher. Alternatively, they should email their name, agency name, ABTA and booking reference to [email protected]. Agents must complete the form or send an email for every eligible booking they make. All entries must be made within the time frame stated. Any entries made before or after this date will not be valid. The Cruise prize is valid on any Ambassador sailing up to seven nights departing on or before 31 March 2023. Prize includes cabin & expedition drinks package, including tips & gratuities. Cabin is limited to a maximum of two people. Cabin grade will be selected by Ambassador Cruise Line, based on availability at the time of booking.

June Sales Campaign Offers - Terms and conditions

Full T&Cs are available on ambassadorcruiseline.com. All offers are available on new bookings made from 1 June 2023 to 3 July 2023 inclusive, closing at 23.59. All offers are capacity controlled and subject to availability and may be withdrawn without notice at any time. Onboard Credit Offer is valid on any sailing departing between 01/08/23 and 25/04/25 only, applicable on all twin and single cabin grades on both Ambience and Ambition, structured as £50pp for sailings 7-14 nights, £75pp for sailings 15-30 nights, £100pp on sailings 31-50 nights and £250pp on sailings 51 nights plus. Please note onboard credit is not applicable to sailings 6 nights or under, any festive/in port events or any booking made outside of the above dates and is only applicable to the lead booked guest and secondary guest (if applicable) in each cabin over the age of 18 and is not applicable to any 3rd/4th berth guest, or any child under 18 travelling.

About Ambassador Cruise Line  

Ambassador Cruise Line launched in 2021, offering premium-value, no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests will sail onboard Ambience as well as Ambassador’s second ship, Ambition, which sailed her maiden voyage in May 2023.


Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit www.ambassadorcruiseline.com,