Ambassador’s Story

Who is Ambassador Cruise Line?

Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010. Its purpose is for every guest to enjoy an authentic cruise experience effortlessly, and sustainably.

Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, CIO, Gary Hides, CMO, Gordon Nardini and CFO, Simon Weeks.

Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt).

The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and CEO of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second-largest direct-to-consumer investment platform in the UK. Ambassador Cruise Line is based in Purfleet, Essex.

 

What is Ambassador Cruise Line?

Ambassador sails for the British market from London Tilbury with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, will sail from London Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports on a no-fly range of voyages.

Ambassador Cruise Line is adult-focused and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of Multi-Generational cruises over the summer holidays. Ambassador will deliver distinguished cuisine, fascinating voyages on a classic cruise ship, great entertainment, like-minded guests and treasured destinations. The company will deliver a seamless, authentic, and enriching cruise experience.

 

Where will Ambassador Cruise Line sail? 

Departing from London Tilbury, Ambassador Cruise Line’s carefully curated no-fly programme of 33 inaugural-year sailings will visit over 90 different ports. Featured destinations will include the British Isles, the Norwegian Fjords, the Baltics, St.Petersburg, Greenland, the Arctic and Iceland, plus several short break cruises. For the winter months, a range of exploration style voyages will sail to the Canary Islands, Cuba, the Caribbean, Cape Verde and Scandinavia.

 

When will Ambassador Cruise Line sail?

The maiden season of Ambience will operate between 6 April 2022 and Spring 2023. Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6th April 2022.

 

How will Ambassador Cruise Line look after guests?

Ambassador’s smaller to mid-sized classic cruise ship offers a higher space to guest ratio, making cruising more relaxed and will provide guests with reassurance.

Ambassador’s health and safety mandate will ensure the crew is vaccinated and guests must be fully vaccinated subject to any exemptions. The cruise line will also work closely with all destinations to adhere to local health guidelines and requirements. Treating our guests right is not just about the booking and onboard experience.

In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, we have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, we will operate a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Our offer also includes a booking guarantee in the event we are forced to cancel a cruise

Health Protocols

Health and guest safety are priorities at Ambassador Cruise Line who will set high standards of hygiene and cleanliness onboard with strict health protocols to protect all guests and crew. Ambassador will be working closely with the IMO (International Maritime Organization), other international bodies and destination stakeholders and will strictly follow UK Government Task Force and international guidelines to maintain the highest standards.

Ambassador’s comprehensive health and safety protocols encompass the full journey for guests, covering the shipboard and shoreside experience. Ambassador Cruise Line will continue to monitor and evaluate the situation and will post any updates on its website as further public health standards evolve.

 

Guest Requirements

Pre-sailing health questionnaire: Guests will be asked to complete a standard pre-sailing health questionnaire to identify any medical issues in advance of sailing.

COVID-19 Vaccination Policy: It will be a requirement for all guests to be fully vaccinated against COVID-19 at least 14 days prior to sailing, subject to any exemptions. Guests will also be subject to a COVID-19 test 72 hours prior to sailing date. The situation will be under constant review with updates posted on Ambassador’s website.

Testing before you cruise: Ambassador will require guests to have compulsory testing before they sail if this is still a requirement in April 2022.

Temperature testing onboard: Facilities will be available around the ship and onboard temperature testing will be under review. Ambassador will install temperature check systems in key areas onboard the ship such as the embarkation area and outside restaurants.

Face masks, social-distancing, and hand sanitation: Ambience is very spacious and therefore provides sufficient space for social distancing. If face masks are still recommended in communal areas, Ambassador will adhere to this policy. Ambassador will install additional hand sanitising stations onboard the ship and at the cruise terminal. The situation will be under constant review.

 

Onboard Ambience

Ambience is a spacious ship providing sufficient space for social distancing. The ship’s average maiden season occupancy is expected to be about 1,400 guests affording a guest space ratio of 50:2per guest (gross tonnage divided by number of guests, a metric for space on Ambience per each guest)

Upgraded air conditioning filtration: As part of the ship’s substantial upgrade in Q1 2022 prior to the commencement of service, significant enhancements will be made to the ship’s air conditioning and ventilation system with upgraded medical grade air filters and sterilised fresh air before circulation and non-recirculation.

Enlarged medical centre and team: During the refit, the ship’s medical centre and facilities will also be enlarged and upgraded to include a dedicated isolation centre and expanded medical team.

The Crew: Ambience will have a crew of up to 700 and, before joining the ship, all crew members will be fully vaccinated and tested. The crew to guest ratio will be 2.15 (one crew member for every 2.15 guests).

Cleaning: Ambassador will regularly disinfect the entire ship, including cabins, using certified high-grade cleaning products.

Ambience

Evoking the instantly welcoming and comforting atmosphere of the cruise line’s onboard style, Ambassador Cruise Line has chosen to name its first cruise ship Ambience.

Ambience is designed to carry approximately 1,400 guests, creating an inviting and social atmosphere.

There are 798 cabins ranging from 18-52sq metres, a choice of five restaurants offering a selection of locally inspired dishes including speciality dining options as well as two cafes, nine lounges, two swimming pools, a spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes.

Ambience will make its first sailing for Ambassador Cruise Line in April 2022, which departs from London Tilbury.

Ambience will be upgraded with emission reduction technologies, prior to the start of the cruising season. She will not only adhere to the latest updated rules regarding emission reductions (Tier II from 1January 2022 in certain NOX Emission Control areas) but will already be compliant with rules which come into force by 1 January 2025 (Tier III of the IMO NOX regulations –aiming to reduce nitrogen oxide emissions by approximately 70% compared to the Tier II standards).

In addition, Ambience will be equipped and outfitted with the latest ballast and sewage water treatment systems, enabling her to sail in all strictly environmentally protected seas. Within the guest areas, Ambience is being refurbished and upgraded, with sustainability central to decision making.

Onboard, no single-use plastic is a prerequisite, and from in-room amenities, to staff uniforms, the cruise line has selected eco-conscious products. Ambassador Cruise Line is also committed to smart technology with a strong paperless ethos, reducing wastage. Technology has also been used as an alternative to printing materials, shore plans and activity schedules.

Fast facts:

•Ambience’s maiden voyage will sail on a short break cruise to Hamburg on Wednesday 6 April 2022

•70,285 tonnes

•1,400 guest capacity

•798 cabins: (23% balcony) ranging from 18-52sq metres

•Guest to space ratio: 50.2 per guest (gross tonnage divided by the number of guests, a metric for space on the Ambience per each guest)

•Crew to guest ratio: 2.15 (one crew member for every 2.15 guests)

•Classification Society: Lloyds Register of London

FAQs

Who is Ambassador?

Ambassador Cruise Line is a brand-new cruise line. It is the first new British cruise line to be launched since 2010. Its purpose is to offer a premium-value, authentic and friendly cruise experience with traditional values, that is adult-focussed, and primarily aimed at the 50-plus market.

Ambassador is exclusively for the British market and the first ship, Ambience, is designed to carry approximately 1,400 guests, creating a welcoming and social atmosphere, and will sail from London Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports on a no-fly range of voyages.

 

Tell me about Ambience…

  • Ambience’s maiden voyage will be a short break cruise to Hamburg on Wednesday 6 April 2022
  • 70,285 tonnes
  • 1,400 guest capacity
  • 798 cabins: (23% balcony) ranging from 18-52sq metres
  • Guest to space ratio: 50.2 per guest (gross tonnage divided by the number of guests, a metric for space on the Ambience per each guest)
  • Crew to guest ratio: 2.15 (one crew member for every 2.15 guests)
  • Classification Society: Lloyds Register of London

 

Who is involved in the launch of the cruise line?

Our extremely experienced management team includes several highly experienced members led by Chief Executive Officer, Christian Verhounig and supported by Chief Commercial Officer, Christopher Coates, CIO, Gary Hides, CMO, Gordon Nardini and CFO, Simon Weeks.

Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and CEO of Travelport until July 2019, and he is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second largest direct-to-consumer investment platform in the UK.

 

Cruise is generally not seen as environmentally friendly and consumer sentiment is moving towards holidays that protect the environment. You’re not building new ships, so what are doing to mitigate the impact of operations?

Ambience will be upgraded with emission reduction technologies to be IMO Tier III compliant, prior to the start of the cruising season. She will not only adhere to the latest updated rules regarding emission reductions (Tier II from 1 January 2022 in certain NOX Emission Control areas) but will already be compliant with rules which will come into force by 1 January 2025 (Tier III of the IMO NOX regulations – aiming to reduce nitrogen oxide emissions by approximately 70% compared with the Tier II standards). In addition, Ambience will be equipped and outfitted with the latest ballast and sewage water treatment systems, enabling her to sail in all strictly environmentally protected seas.

Within the guest areas, Ambience is being refurbished and upgraded, with sustainability central to decision making. Onboard, no single-use plastic is a prerequisite, and from in-room amenities to staff uniforms the cruise line has selected eco-conscious products.

We are also committed to smart technology with a strong paperless ethos reducing wastage. Technology has also been used as an alternative to printing menus, shore plans and activity schedules. The huge investment in this area means Ambience will be an innovator in its class and fully Tier III compliant.

 

What is included in the price?

Full-board will be included in the price, including breakfast lunch and dinner. There are coffee and tea making facilities in every cabin and coffee, tea and water is available 24 hours a day in the buffet area.

 

How does Ambassador differ from other cruise lines offering ex-UK departures?

Ambassador’s smaller to mid-sized classic cruise ship offers a higher space to guest ratio. Facilities are plentiful but not gimmicky and do not take up space that guests enjoy for relaxing. Retaining the traditional values is at the heart of our offering. Being a smaller operator means we can build relationships between staff and guests and create a sense of community. We really want guests to come back year after year, meet up with friends they first met on previous cruises and be recognised by crew.

Restaurants offer variety and we are putting together a tailored entertainment and enrichment programme aimed specifically at our 50-plus market. We will encourage feedback to shape this as we grow.

We have put a sustainable and ethical ethos at the heart of our new operation – everything from the engine room to no single-use plastics onboard and local community partnerships.

 

Consumers are clearly worried about Covid 19 and cruise ships. What are you doing to prevent an outbreak onboard?

Of all parts of the travel industry, cruise has always been the most regulated and operates to higher standards from a health perspective than any other area in the sector. Our health and safety mandate will ensure the crew is vaccinated, and guests must be fully vaccinated subject to any exemptions. Robust protocols will be in place onboard. The cruise line will also work closely with all destinations to adhere to local health guidelines and requirements.

 

How will bookings be protected?

Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, we have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, we will operate a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Our offer also includes a booking guarantee in the event we are forced to cancel a cruise.