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Guest Services
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Reservations
0808 303 2573
Closes at 6pm today
View opening hours

Guest Services
0808 303 4631
Closes at 5:30pm today
View opening hours

Guest Services

0808 303 4631

Closes at 5:30pm today View opening hours

Reservations

0808 303 2573

Closes at 6pm today View opening hours

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Ambassador Reviews

4.6

/5
5
1711
4
376
3
101
2
35
1
57

Cruise Reviews

4.8

/5
5
69
4
13
3
1
2
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1
1

Guest Experience Reviews

4.6

/5
5
1642
4
363
3
100
2
35
1
56
Ambassador Cruise Line Service Rating

Excellent service as usual. Would buy from them again.

Ambassador Cruise Line Service Rating

Been with Ambassador before and as always booking was easy to do

Ambassador Cruise Line Service Rating

Great ports of call.

Plenty of information on cruise itinerary and easy to book.

Ambassador Cruise Line Service Rating

Fast and efficient service when I made an enquiry concerning my booking.

A quick reply when I phoned for help with making our booking. My questions were efficiently answered and the overall service was good.

Ambassador Cruise Line Service Rating

Good and efficient service

Booking was easy. The cost of the cruise was very good. We contacted your agents by phone and they were very friendly answered our queries efficiently. They made sure we were happy with the response and checked we had no further questions.

Ambassador Cruise Line Service Rating

Perfect in every aspect

The customer services lady Audra was very helpful, knowlegable about the layout of the ship, made sure we found the right cabin for us, sorted our evening meal sittings and the size of table we would prefer to share with other guests. She was excellent. Thankyou.

Ambassador Cruise Line Service Rating

Excellent as usual. Friendly and helpful. This is the fourth cruise I have booked since Ambassador started.

Ambassador Cruise Line Service Rating

Excellent service as always from Ambassador

I got the best service again from Maura, she was as always helpful, friendly and went above and beyond to make sure we had everything we wanted. As we were adding this cruise back to back with another cruise I asked if we could have the same cabins for both cruises and she was able to fix us up, not in the cabins already booked but in others of the same class on the same deck doors away from our original booking. Brilliant 🥰

Ambassador Cruise Line Service Rating

Christmas Cruising

Easy to book online and keep track of afterwards. I've been on a Christmas cruise before and thoroughly enjoyed it. I'm sure it will be great fun and thoroughly enjoyabe with Ambassador Cruise Line.

Ambassador Cruise Line Service Rating

Helpful and efficient

Didn't have to wait long to speak to someone who was very efficient and dealt with my booking very quickly and effecient

Ambassador Cruise Line Service Rating

Everything done well and very easy to follow

Ambassador Cruise Line Service Rating

Good value spring cruise.

The lady that dealt with us was efficient and knowledgeable and answered our queries. Good

Ambassador Cruise Line Service Rating

Great company

Friendly efficient service the chap I spoke to explained everything and when my phone went dead he called me right back.

Ambassador Cruise Line Service Rating

Agent was helpful and provided the information we needed to make our booking. Pro mpt and efficient.

Ambassador Cruise Line Service Rating

Always1st class

This will be my 3rd cruise with Ambassador, always a 1st class experience

Ambassador Cruise Line Service Rating

Ambassador Cruises has been praised and recommended by friends.

Exciting destinations, easy to book, all inclusive and affordable. Joining the ship is a short drive and car parking is free and available for us. The Ambassador Line has been well recommended to us and we are delighted to have booked our tickets.

Ambassador Cruise Line Service Rating

Easy booking

Booking staff were very polite and efficient

Ambassador Cruise Line Service Rating

I made the booking online which was easy to understand and uncomplicated. It only took a few minutes as the process was simple to follow.

Ambassador Cruise Line Service Rating

Quick and easy to find and purchase , booked on line.

We cruised in 2023 with ambassador the staff were excellent, extremely helpful and professional in every area . Said we would be back to do the Norwegian fijord. Can’t wait to be back on board .

Ambassador Cruise Line Service Rating

On line booking easy but trying to contact customer services, not as easy.

When looking at the cruise, we clicked on "request a call back", but it is now over 24 hours and we have still not received a call. We tried phoning but gave up after a long wait and couldn't stand the music any longer. We were not given any indication about what position we were in the queue or any idea about how long the wait would be. I appreciate that they were very busy, with new cruises just going on sale combined with BOGOF offer We wanted to book 2 consecutive cruises as 1 holiday, but couldn't find any information about doing that on the website and back to back cruises are not available to book on line. We ended up booking the 2 separate cruises but have still to get them linked together and find out what happens on changeover day (we have the same cabin for both weeks). The 2 new cruises are not yet showing in our account so we can't link them or edit them. I like the fact that you can see what cabins are available and can choose a specific cabin as part of the booking process. It would be useful if the available cabins were shown on a deck plan instead of just showing the numbers of available cabins and having to keep referring to a seperate deck plan. Booking the cruise and adding port parking was very easy to do.

Arctic Voyage to Spitsbergen, North Cape & Land of the Midnight Sun
Sailing Date: Jun 20, 2023
Iceland's Land of Ice & Fire
Sailing Date:
Iceland's Land of Ice & Fire
Sailing Date:

Loved departing from Liverpool! The facillities on board were great, entertainment was awsome,, crew and staff were approachable and superfriendly, very efficient, everyone worked as a team. Food was deliicios with lots of choices. The Faroes were beautiful despite the whale hunt. Iceland was amazing! Would have liked 2 days at Reykjavic, lots to see. I loved my first cruise with Ambassador, everything was straightforward and easy and the ship was squeaky clean!

Iceland's Land of Ice & Fire
Sailing Date:

Beautiful comfortable ship. Lovely food. Friendly, helpful and professional crew. Orca experience on board enhanced the voyage.Friendly cabin staff could not do enough for us.Will be back!

Iceland's Land of Ice & Fire
Sailing Date: Jul 7, 2023

I would have given it five stars if the air conditioner had been working properly However we had an excellent time at an excellent price

Iceland's Land of Ice & Fire
Sailing Date:

Ship is old and tired with slight modifications However the food, staff and service was brilliant! Fantastic sailing from Liverpool and will book again if the dates fit Just waiting for the tax to be returned from a purchase in Iceland Trip 7-18th July

Iceland's Land of Ice & Fire
Sailing Date: Jul 7, 2023

Really great experience definitely would recommend it.

Iceland's Land of Ice & Fire
Sailing Date:

I didn't see as much of Iceland as I would have liked ,I didnt feel the shore trips offered by Ambassador were suitable for someone with my mobility. The ship itself was great ,the crew were very friendly and helpful. I enjoyed every minute on board, the evening entertainment was especially good. I only ate in Borough Market, the food was ok but I especially enjoyed being able to sit outside for my meal. The drinks package was very good, the cocktails were very tempting! I am definitely going with Ambassador again so please keep sailing from Liverpool

Iceland's Land of Ice & Fire
Sailing Date: Jul 7, 2023

Enjoyed the experience on how Icelanders live work and relax. There hot springs were so relaxing, well worth the visit.

Iceland's Land of Ice & Fire
Sailing Date: Jul 7, 2023

More than pleased didn’t know what to expect but was pleasantly impressed from getting on ship to getting off highly recommended

Iceland's Land of Ice & Fire
Sailing Date:

The ship, the cabin, the crew, the entertainment, and the food, were all excellent. It was just the weather that wasn't great! I'm hoping to book another solo cruise on board Ambassador Ambition 11th December 2023!

Iceland's Land of Ice & Fire
Sailing Date:

Excellent Crew super Meals delicious Excursions well organised

Hidden Gems of France & Spain
Sailing Date:

Excellent cruise. Delicious food, friendly and helpful staff, The entertainment was even better than the theatre’s at home. The staff organised the tables so the you mixed with different people each mealtime. This way you got to know lots of the other passengers. Would highly recommend this company.

Hidden Gems of France & Spain
Sailing Date:
Hidden Gems of France & Spain
Sailing Date:

the embarkation at Dundee was so easy and convenient for us as we come from Dundee. All the crew were very efficient and polite as were our cabin steward Tom , Waiter PJ and wine waiter Edward. Our cabin was comfortable and the food and choices in the restaurants and buffet was to a very good standard. The excursions were very good and varied and some of the villages were breath taking. We were not aware that there were free shuttle buses in each port which were just as good as some of the excursions. All in all it was an excellent cruise and although there were a few hick-ups on the Maiden voyage these were resolved quickly and we would definitely cruise with Ambition again from Dundee next year

Hidden Gems of France & Spain
Sailing Date:

Great cruise. We were very pleased with every aspect of the cruise. Staff and food were very good. The entertainment shows were excellent, very talented team and good variety of shows.

Arctic Voyage to Spitsbergen, North Cape & Land of the Midnight Sun
Sailing Date: Jun 20, 2023

Destination, ports were excellent and reason we chose this cruise. Sadly cruise company did not meet our expectations.

Arctic Voyage to Spitsbergen, North Cape & Land of the Midnight Sun
Sailing Date: Jun 20, 2023

General fantastic experience overall ,accommodation,staff,places visited, food,

Arctic Voyage to Spitsbergen, North Cape & Land of the Midnight Sun
Sailing Date: Jun 20, 2023

Friendly staff, food is fantastic. The family feeling. Have booked another cruise for next year.

Arctic Voyage to Spitsbergen, North Cape & Land of the Midnight Sun
Sailing Date: Jun 20, 2023

Excellent throughout. All staff brilliant. Perfect experience for our first cruise of this nature

Ambassador Cruise Line Service Rating

A lovely experience

Camerum was very helpful and friendly

Ambassador Cruise Line Service Rating

Telephone

Quicker response to telephone calls.

Ambassador Cruise Line Service Rating

Great service

Everything really good

Ambassador Cruise Line Service Rating

The online booking experience was very easy to follow and subsequent calls to customer support were dealt with very efficiently

Ambassador Cruise Line Service Rating

Great product, woeful customer service.

This is a budget cruise line that punches well above its weight. The ships are well maintained, the crew smiley and helpful. The food, though obviously sourced from the lower quality end, is cooked well and served beautifully in it's main dining rooms. The cabins are well equipped and comfortable. The television service is poor, as is the wi-fi, but it's where the ship goes that's important. All so far would be five star but for the woeful customer service. If you have a problem forget all attempts to just drop a friendly email. They do not get answered. This is why I cancelled my booking, I simply could not trust the customer service response if I had a problem. I was quite willing to forfeit a sizeable deposit just to get the peace of mind of sailing with another cruise line who's customer service is more up to what should be expected. I wish Ambassador well. They try hard, I just prefer to spend my money on others who try harder.

Ambassador Cruise Line Service Rating

Very polite and helpful on the phone.

Ambassador Cruise Line Service Rating

prompt answering friendly when booking

Ambassador Cruise Line Service Rating

Perception is mostly good but the online booking process lets it down

I requested a call back to check on a few things not covered such as where the coach transfer to the boarding site will be and at what time or even an approximate time when that will be known. No call though this could be a problem with the website rather than the team. I then phoned and was left on hold for 20 minutes before hanging up. I then attempted to try to book online but the website is not intuitive and it took two of us via zoom to work it out together. Still haven’t spoken to a real person but we were able to to advise the rest of our group how to complete. However, the itinerary and offer were great plus I love the fact that single cabins are available without having to pay a 100% surcharge. I had been concerned about some of the comments I had read on Cruise Critic however one of our party had travelled on this ship before and reassured us.

Ambassador Cruise Line Service Rating

So Easy!,

Staff on board Ambition on the Future Cruises desk were very helpful and made booking another cruise very easy. They provided a clear price and didn’t attempt to ‘sell’ the cruise or put on any pressure to buy. They just made everything clear and sorted the cruise itself out. They couldn’t book the drinks package as the one I wanted wasn’t part of the deal I got but it was easy to add when I got home a couple of days later.

Ambassador Cruise Line Service Rating

Cruising like it was 20 years ago - proper stuff

Ambassador remembers the niche that they held before covid (when they were CMV) and they have come back to cater for those traditional cruisers who so enjoyed that old style of cruising. No razzmatazz, just old fashioned cruising for old fashioned folk; good service, great food (shame about the sausages) and first class entertainment, at a reasonable cost. And I like that they keep the kids away, leave that to the big ships. But I hope the management remember their place in this market and don't try to attract the young ones. Ambassador is for grown-ups (see how Marks and Sparks have shot themselves). My only gripe with Ambassador is that they don't have decent ale aboard. Britons don't like lager. The Chef's Table is the best at sea.

Ambassador Cruise Line Service Rating

The service we received with our booking was great , can't wait for the ser

The booking assistant was extremely helpful and friendly, with our booking , excellent customer skills .

Ambassador Cruise Line Service Rating

Excellent service

Recommendations from people who had sailed on ambassador..

Ambassador Cruise Line Service Rating

Excellent booking service

This is based on the booking as our trip isn't for another 17 months. Fantastic website and easy to navigate. We booked our holiday based on recommendations and have shared the site & our trip to others with at least 2 more signing up. I think they're a new service and based on what I hear they will go far and be a real market leader. The online booking was simple and as a first timer to cruising really guided me through the process.

Ambassador Cruise Line Service Rating

A smart booking procedure

The booking process was very clear and easy to follow. Options were well explained. I'm very much looking forward to the cruise.

Ambassador Cruise Line Service Rating

Simply the best cruise line ever

Friendly helpful service. Online booking was very easy indeed. I have sailed with them before and they are one of the best cruise lines to sail with

Ambassador Cruise Line Service Rating

The person I contacted was very pleasant and very helpful

Ambassador Cruise Line Service Rating

easy to do

booking really easy , Nigel, the booking clerk, very helpful

Ambassador Cruise Line Service Rating

Easy booking

Service been very good, now got 3 cruises booked with ambassador and can’t wait, very easy booking system, great prices

Ambassador Cruise Line Service Rating

Good Deal

Great to sail from Liverpool

Ambassador Cruise Line Service Rating

Extremely friendly and efficient

The customer service lady could not have been more helpful. I had alot of questions since this will be our first cruise

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