Ambassador Cruise Line Appoints BSM Cruise Services
Ambassador Cruise Line appoints BSM Cruise Services as vessel and technical management of first ship, Ambience. Ambience will undergo extensive upgrade and refurbishment prior to her inaugural sailing from London Tilbury in April 2022.
Ambassador Cruise Line has awarded BSM Cruise Services vessel and technical management of
Ambassador’s first ship, Ambience.
The first British cruise line to launch in a decade has comprehensive refurbishment plans in place for their first vessel Ambience, formerly known as Pacific Dawn.
At 70,285-tonnes with a guest capacity limited by Ambassador to 1,400 guests, Ambience is presently laid up in Bar in southern Montenegro. She will undergo extensive upgrade and refurbishment prior to her inaugural sailing from London Tilbury in April 2022.
BSM Cruise Services is appointed as technical and port operations manager on behalf of Ambassador and specially tasked to provide planned sustainability, safety and efficiency projects for Ambience.
Martin Springer, Managing Director of BSM Cruise Services states: “BSM Cruise Services is excited to welcome this fine vessel into our management, and to be part of launching Britain’s newest cruise line. We look forward to supporting our new customer on this inspiring journey by leveraging our expert knowledge in maritime technologies.”
Ambassador Cruise Line Chief Executive Officer Christian Verhounig added: “We are delighted to be partnering with BSM Cruise Services. They share the same vision with regards to safe vessel operation and really understand the importance of pioneering environmental and social responsibilities. Their vision, combined with substantial investment in advanced technology, were instrumental in our decision to appoint them. They will be an important part in our delivery of a premium value product for guests onboard our significantly upgraded ship. Ambience will be modernised, and beside upgrades in cabins and public areas, will be outfitted with emission reduction technologies to be IMO Tier III compliant prior to the start of her inaugural cruise season in 2022. She will not only adhere to the latest rules regarding emission reductions but will already be compliant with rules that do not come into force until 2025”.
Aiming to reduce nitrogen oxide emissions by approximately 70 percent compared to the Tier II standards, Ambience will also be equipped and outfitted with the latest ballast and sewage water treatment systems, enabling her to sail in all strictly environmentally protected seas.
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Please see here for a selection of images, and the media kit.
Editor’s notes:
• Ambassador Cruise Line’s first ship is Ambience
• Ambience’s maiden voyage will sail on a short break cruise to Hamburg on Wednesday 6
April 2022
• Ambassador’s inaugural season is now on sale
• About Ambience:
o 70,285 tonnes
o 1,400 guest capacity
o 798 cabins: (23% balcony) ranging from 18-52sq metres
o Guest to space ratio: 50.2 per guest (gross tonnage divided by number of guests, a metric for space on Ambience per each guest)
o Crew to guest ratio: 2.15 (one crew member for every 2.15 guests)
o Classification Society: Lloyds Register of London
About Ambassador Cruise Line
Ambassador Cruise Line is a brand-new premium-value cruise line. It is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, Chief Information Officer, Gary Hides and Chief Financial Officer, Simon Weeks.
Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second-largest direct-to-consumer investment platform in the UK.
Ambassador will sail for the British market from London Tilbury on an ex-UK no-fly range of voyages that are adult-focussed and primarily aimed at the 50-plus market. The first ship, Ambience, will sail in Spring 2022 and is designed to carry up to 1,400 guests in 798 cabins. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports. Ambassador is based in Purfleet, Essex.
Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6 April 2022.
About BSM Cruise Services
BSM Cruise Services is the dedicated cruise services arm of Bernhard Schulte Shipmanagement (BSM), offering independent management services for the cruise, ferry and yacht industry. The company is dedicated to maximising passenger safety, comfort, and operational reliability through a pool of experienced personnel, including technical and marine superintendents, crew managers and senior management members.
Further press information from Jules Ugo, Hollie Thomson and Lydia Matthews at [email protected]