Best No-fly Cruise Line, Bronze - British Travel Awards (BTA) 2022
“It’s a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience to vote.” – Director of BTA Events & Partnerships
Reservations
0808 102 0129
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Guest Services
0808 102 8031
Opens at 9am Tomorrow
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Reservations
0808 102 0129
Opens at 9am Tomorrow
View opening hours
Guest Services
0808 102 8031
Opens at 9am Tomorrow
View opening hours
Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Explore our amazing offers
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Jun 1, 2023 |
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12 nights |
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London Tilbury |
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Ambience |
Save up to 60% off full fares
Free matchday tickets to Essex Cricket
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Jun 13, 2023 |
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7 nights |
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London Tilbury |
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Ambience |
Save up to 46% off full fares
Free matchday tickets to Essex Cricket
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Aug 12, 2023 |
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14 nights |
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London Tilbury |
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Ambience |
Save up to 32% off full fares
FREE Adults & Kids Drinks Packages~
Kids sail for just £1pp
Free matchday tickets to Essex Cricket
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Jun 29, 2023 |
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8 nights |
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Newcastle Tyne |
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Ambition |
Save up to 32% off full fares
Free matchday tickets to Essex Cricket
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Jan 6, 2024 |
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120 nights |
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London Tilbury |
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Ambience |
Save up to 43% off full fares
Free matchday tickets to Essex Cricket
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Jan 9, 2025 |
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45 nights |
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London Tilbury |
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Ambition |
Save up to 31% off full fares
Up to £300 per cabin onboard credit~
Up to £300 per cabin onboard credit~
Win 1 of 4 sets of tickets for ABBA Voyage#
We are sure that Ambience will impress all who step on board, but don’t just take our word for it! See and hear our guests’ first impressions after sailing on her.
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Are you going to be cruising with us from Dundee? If so, we recommend you take some time to enjoy the city before your cruise, and share how in this guide.
We couldn’t let Ambition’s launch go off without a few surprises. Learn more about the amazing artists that surprised our guests with live music.
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably
As Britain’s newest cruise line, having only been operating since April this year, we are honoured and so grateful to all our guests and trade partners who voted. A special mention also goes out to all our crew on board - the awards are a clear recognition of the professionalism, dedication, and hard work they put in each day to deliver the warmest welcome at sea; all for unbeatable value.