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About Us

Who is Ambassador Cruise Line?

We are Ambassador. The no-fly cruise line offering authentic experiences, affordable quality, and the warmest welcome at sea..

Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by interim Chief Financial Officer, Simon Weeks, Chief Commercial Officer, Nick Hughes, Chief Technology Officer, Glynn Perkin, and Chief Marketing Officer, Gordon Nardini. 

The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Nucleus Financial Services, Chair of Virgin Experience Days and is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airports car park operator, Park'N Fly. He was previously Chair of Interactive Investor, the second largest direct-to-consumer investment platform in the UK until its sale to Aberdeen Investments in May 2022 and a Non-Executive Director of William Hill PLC until its sale to Caesar's Entertainment in April 2021. Njord Partners LLP, London is Ambassador’s main shareholder.Ambassador Cruise Line is based in Purfleet, Essex.

What is Ambassador Cruise Line?

Ambassador sails for the British market from eight regional ports with a focus on affordable quality. Ambassador Cruise Line’s first ship, Ambience, set sail from Tilbury in April 2022 on an ex-UK no-fly range of voyages. Ambassador’s second ship, Ambition, entered service in May 2023, carrying 1,200 guests in 680 cabins, 10 guest decks. She operates itineraries from London Tilbury but also offers cruises from seven UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

Ambassador delivers distinguished cuisine, fascinating voyages on a classic cruise ship, with great entertainment, like-minded guests visiting treasured destinations.

Where does Ambassador Cruise Line sail?

Departing from London Tilbury and seven other UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth, Ambassador Cruise Line offer a carefully curated no-fly programme sailings. Featured destinations will include the British Isles, the Norwegian Fjords, Iceland, plus several short break cruises. For the winter months a range of exploration style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia. There are also a number of iconic voyages including our Inaugural Grand Round the World Cruise, Amazon & West Indies Adventure, Grand Canada & Greenland Experience, and Christmas & New Year in the West Indies & Dutch Antilles.

How does Ambassador Cruise Line look after guests?

Ambassador’s smaller to mid-sized classic cruise ships offer a higher space to guest ratio, making cruising more relaxed and providing guests with reassurance.

Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, Ambassador have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, Ambassador operate a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Ambassador's offer also includes a booking guarantee in the event of a cancelled cruise.

Peace of Mind

Peace of mind is our priority here at Ambassador. We know how important it is to feel financially protected and to be able to book with confidence, and as an ABTA member (Y6765), we are part of the UK’s leading travel trade association, widely acknowledged as the mark of trust and reassurance associated with travel brands. In addition to being ABTA members, our guests are financially protected by a Financial Failure Insurance policy which is managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA who are regulated by the Financial Services and Markets Authority (3193).   We will continue to pay guests’ deposits and balance payments into an independently managed trust account.

We also guarantee the highest of health and safety standards, including a policy that requires all our guests and crew to be vaccinated against COVID-19 prior to sailing, subject to any exemptions*. You can relax knowing we have taken care of everything on board and are working closely with destinations to adhere to local health guidelines.

*Please contact our guest services team to discuss

Copyright 2024 Ambassador Cruise Line is a trading name of Ambassador Cruise Holidays Limited.

Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365