Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships will exceed the latest environmental standards, including no single-use plastic on board and energy-efficient engines. Join us on our journey to a more sustainable industry.
Along the way, you will receive the warmest of welcomes from our crew as you sail upon the friendliest ships afloat. We’ve carefully curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, as we form the Ambassador community, together.
The new classic is finally here.
Where will you go?
Sustainable & Ethical
Some of the most environmentally friendly ships afloat.
We are continually reviewing and improving how we operate to effect positive change, support communities in the places we visit and reduce our impact on the environment. From locally inspired dishes on board to energy-efficient engines, we are paving the way for more sustainable cruising.
This is represented by the turtle.
Voyages of Exploration
Affordable access to remote places and hidden treasures across the globe.
Our UK departures offer affordable, easy access to a world of remote places, amazing sights and hidden treasures.
This is represented by the compass.
Sail with Friends
Meet like-minded people and make long-lasting friendships.
Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community.
This is represented by the hands held in friendship.
A Wonderful Welcome
Classic ships, with charming crews, sumptuous cuisine and great entertainment.
A warm welcome from the minute you arrive on board to the moment you leave. Our classic ships create an inclusive atmosphere that will make you feel right at home.
This is represented by the crown.
A premium value, authentic and traditional cruise experience at a fantastically affordable price.
Quality doesn’t have to come at a price. We offer a premium value product, making an authentic cruise experience an affordable option for those who desire the finer things in life.
This is represented by the plus symbol.
Peace of Mind
Our onboard health, hygiene and safety standards, together with our booking assurances and financial protection, means that you can sail with peace of mind guaranteed.
Our onboard health, hygiene and safety standards, together with our booking assurances, mean that you can sail with peace of mind guaranteed.
In The Ambassador Seal this is represented by the protective circle.