Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships will exceed the latest environmental standards, including no single-use plastic on board and energy-efficient engines. Join us on our journey to a more sustainable industry.
Along the way, you will receive the warmest of welcomes from our crew as you sail upon the friendliest ships afloat. We’ve carefully curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, as we form the Ambassador community, together.
The new classic is finally here.
Where will you go?