Ambassador Cruise Line invites trade partners aboard with 2024 ship visit programme

  • For the third consecutive year, agents from across the country offered chance to experience a taste of Ambassador at a port that’s close to home

Ambassador Cruise Line has announced the dates for its 2024 UK-wide ship visit programme for trade partners and agents, with registration opening on Thursday 1 February.  The launch follows the introduction of a highly successful inaugural ship visit programme in 2022, which has seen the UK’s leading premium value, no-fly cruise line welcome several hundred agents onboard its fleet of small-to-midsize ships over the last two years.

This 2024 ship visit programme offers trade partners and agents the opportunity to immerse themselves in the ‘Ambassador experience’ onboard both Ambience and her sister ship, Ambition (launched last May) at one of eight regional ports in the UK:  London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth. Each ship visit will see trade visitors welcomed by the trade team, followed by a short verbal introduction to the brand, its premium value offering and an overview of the types of sailing offered, from adult-only sailings aimed at the 50+ market to selected multigenerational cruises. Agents will then embark on a full ship tour before enjoying a delicious four course lunch or, in some cases, Afternoon Tea.

Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “For the third consecutive year, we are delighted to launch our popular ship visit programme. We know there is nothing like seeing and experiencing a product first-hand, and the overwhelming success of our 2023 ship visits proved that there is still a huge appetite within the agent community to get a taste of the ‘warmest welcome at sea’. With 13 ship visits planned in ports across the country in 2024, the whole Ambassador trade team is looking forward to welcoming over 500 valued trade partners and friends onboard Ambience and Ambition as we showcase our incredible premium-value offering.”

To register for a trade visit, from 1 February agents should complete Ambassador’s online form via the Trade Partners area on the website: https://www.ambassadorcruiseline.com/travel-partners/login/.  To register for a group visit, agents or operators can mail [email protected] for a registration form.


Ambience Visits

16 May 2024 – London Tilbury

26 September 2024 – London Tilbury

Ambition Visits

2 May 2024 – Bristol Portbury

3 May 2024 – Falmouth

11 June 2024 – Liverpool

12 June 2024 – Belfast

15 July 2024 – Liverpool

16 July 2024 - Belfast

15 August 2024 – Edinburgh

21 August 2024 – Newcastle

22 August 2024 – Dundee

28 August 2024 – Newcastle

26 November 2024 – London Tilbury



For further press information, please contact:

Braden Cantalope / Rebecca Claxton / Sarah Geppert / Charlotte Wright / Emma Arthurs 

Rooster PR

T: +44 (0)20 3440 8924

E: [email protected]



Note to Editors:

Ship Visits - Terms & Conditions

Places are capacity controlled and are allocated on a first come, first served basis. We can only offer a maximum of two spaces per branch. Complimentary ship visits are subject to minimum/maximum numbers. We regret that due to the popularity of our visits we are unable to hold any places. We will offer a wait-list facility should your preferred visit date be oversubscribed. Full security details must be provided at the time of confirming your place. Closing date for registrations is 10 days prior to a visit. Strictly no amendments/additions can be made within 1 week of the visit taking place. Transport to/from the port or pay and display car parking at certain ports is at your own expense. Depending on the timings of this visit, lunch could be replaced by an afternoon tea. A confirmation will be sent confirming the details of the visit approximately 7 days prior. Should you need to cancel, please contact our Trade Sales department before the visit on 0808 102 8207 or alternatively your host for the day on the number provided within your joining instructions. Failure to notify us of any cancellations prior to the visit or any no shows may incur a cancellation fee. A valid passport or photographic ID will be required to pass through security and to board the ship. We regret to advise that you will be refused boarding if you fail to bring this with you on the day. If applicable, please ensure your line manager has agreed/authorised for you to attend the ship visit.


About Ambassador Cruise Line  

Ambassador Cruise Line launched in 2021, offering premium-value no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests have sailed onboard Ambience as well as Ambassador’s second ship, Ambition, whose maiden voyage in May 2023 heralded the launch of sailings from eight regional UK ports: London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol, and Falmouth. Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit www.ambassadorcruiseline.com