Ambassador Cruise Line launches first mobile App

Tool uses latest technology to create one-stop-shop where guests can plan their cruise and access important information while sailing

Ambassador Cruise Line has this week launched the all-new Ambassador Cruise Line App for iOS and Android to provide the ultimate companion for guests who have made a booking with the premium value, no-fly operator.  

The user-friendly app takes key features from Ambassador’s existing My Ambassador Sailing website and All-Aboard platform onboard its ships, Ambience and Ambition, to create a one-stop-shop where guests can plan their cruise and access important information while sailing.  The App is available to download from the Apple App Store and Google Play.

Guests using the App can effortlessly check in for their upcoming sailing, pre-register for their exciting destination experiences, explore the outstanding cuisine options available on board and discover the amazing entertainment Ambassador has in store.

A list of the app functionality can be found below:

Before their sailing, guests can:

•         Link their reservation to the App and start planning their sailing

•         Complete the online check-in

•         Pre-register for Destination Experiences

On board (connected to the ship’s Wi-Fi)

•         Book Destination Experiences

•         View their onboard account statement

•         Browse the daily programme

•         Track the ship’s position

•         Browse restaurant menus

•         Read messages from the ship

Ryan Simpson, Technology Delivery Manager, Ambassador Cruise Line, said: “We are delighted to be launching our first mobile App for guests to use both before and during their sailing. The Ambassador Cruise Line App has been developed with guest feedback and data from our existing My Ambassador Sailing website and our All-Aboard platform onboard to ensure it meets our guests’ needs. We have worked closely with our technology partner, Digitech 365, who have taken our ideas and brought them to life over the past year. However, this is just the beginning, and we are super excited to begin work on new features to further enhance the App.”

Conceived and created in collaboration with Digitech365 Gmbh, Ambassador has been developing the new mobile tool over the past 12 months, including BETA testing on sailings in the summer. 

To find out more about Ambassador, visit https://www.ambassadorcruiseline.com/



For further press information, please contact:

Braden Cantalope / Sarah Geppert / Charlotte Wright / Emma Arthurs

Rooster PR

T: +44 (0)20 3440 8930

E: [email protected]


About Ambassador Cruise Line  

Ambassador Cruise Line launched in 2021, offering premium-value no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests will sail onboard Ambience as well as Ambassador’s second ship, Ambition, which sailed her maiden voyage in May 2023 and heralds the launch of sailings from eight regional UK ports,

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit www.ambassadorcruiseline.com