Ambassador Cruise Line’s Ambition points west with store visit and incentive programme
· Ambassador Trade Team set to blitz travel agencies across The West and South West ahead of second ship’s maiden voyages from Bristol and Falmouth
· Regional partner incentive launched with many prizes up for grabs for agent bookings on sailings from Ambassador’s new departure ports
Ambassador Cruise Line has today announced a store visit ‘blitz’ and incentive programme for agents in the West and South West of England ahead of Ambition’s inaugural sailings from Bristol Royal Portbury on Tuesday 5 September and Falmouth on Wednesday 6 September.
To support agents in the lead-up to these landmark sailings, the Ambassador Trade Team will be out in force in the West and South West regions week commencing 21 August 2023, visiting agents in stores close to Ambassador’s new departure ports.
Durning the ‘Blitz visits’, the Ambassador Trade Team will visit agents to deliver flyers and leaflets promoting the sailings and share a host of goodies including, most excitingly, Purple Tickets. Half of these purple envelopes will include Purple Tickets, which can be redeemed against some amazing prizes Ambassador’s agent partners can win, from Prosecco to Afternoon Teas, Cruises and more.
Ryan Readman, Business Development Manager says “Our valued agent partners work extremely hard for Ambassador and their support is hugely appreciated by everyone in the Trade Team. When Ambition arrives in our new departure ports of Bristol Royal Portbury and Falmouth, demand in the local areas will undoubtedly spike as our premium value, no-fly experiences come to the regions for the very first time. When this happens, agents will be busy with enquiries and guests asking all about the Ambassador Cruise Line experience, so this incentive is to thank them for their hard work and continued support.”
The Blitz visits will also see the Trade Team share details of an all-new incentive for departures from Bristol Royal Portbury and Falmouth Port. The incentive launches on Friday 11 August and will run for one month, ending on Friday 8 September. For the first three weeks of the campaign, one lucky agent a week will win a prize of £200, with the final week of the incentive seeing one agent win a cruise for two - including spending money!
Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “The regional departures Ambition offers have been hugely popular with our agent partners and their customers since they first went on sale, and we know that the arrival of our second lady of the sea into Bristol & Falmouth is hugely anticipated. We want to join in with the excitement as the countdown to her maiden voyage from these ports draws nearer. We appreciate all the hard work our valued agent partners do for us - they are key to the success of Ambition’s regional departure programme. The ‘blitz visits’, Purple Ticket initiative and sales incentive are our way of bringing a bit of fun to our agent friends in the West and South West and offers us the chance to thank them for all they do for Ambassador Cruise Line.”
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For further press information, please contact:
Braden Cantalope / Sarah Geppert / Charlotte Wright / Emma Arthurs
Rooster PR
T: +44 (0)20 3440 8924
Note to Editors:
*Ambassador Cruise Line launched its second lady of the sea, Ambition, on Friday 12 May 2023. The launch of Ambition sees Ambassador welcome guests onboard from eight different UK departure ports for the first time - the cruise line’s home port of London Tilbury and Newcastle Tyne, Dundee, Edinburgh Leith, Falmouth, Liverpool, Bristol Royal Portbury and Belfast. The launch comes almost one year on from Ambassador’s first ship, Ambience, entering service in April 2022.
Why partner with Ambassador?
· Partners can log in to our easy-to-use online booking tool, with a dedicated trade partner area with useful information. Here you can meet the team, download marketing resources, or catch up with the latest news and trade competitions.
· Ambassador Cruise Line has a team of experienced and talented individuals to work with the trade. Our aim is to provide a consistent and sustained level of support to help grow our mutual business.
· Our business development team are on hand to deliver bespoke 1-2-1 product training on request.
· We know that early bookings are important to agents, which is why we regularly launch exciting campaigns to help drive sales.
· Feel financially protected and book with confidence with our booking reassurances. This includes a refund guarantee and a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs.
· We deliver cooperative marketing support and sales support materials.
· We believe that our commercial terms are among the best in the industry.
About Ambassador Cruise Line
Ambassador Cruise Line launched in 2021, offering premium-value, no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests will sail onboard Ambience as well as Ambassador’s second ship, Ambition, which joined the fleet in May 2023.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit www.ambassadorcruiseline.com