Ambassador launches ‘Grab Some Ambassador Love’ Trade Incentive

·       Premium value, no fly cruise line launches second agent incentive of the year

·       Valetine-themed ‘Grab Some Ambassador Love’ to run from 5 February through 3 March 2024

·       Agents making a 24/25 booking in with a chance of winning four amazing prizes

Following on from Ambassador Cruise Line’s ‘Grab a Grand’ initiative, which saw five agents win £1,000 each across five weeks over January, the premium-value, no-fly cruise line, has today revealed details of an all-new month-long trade incentive that will see one lucky agent a week win a host of amazing prizes including a cruise, an overnight UK stay and vouchers to be redeemed against a future Ambassador sailing.

With a distinct Valentine’s Day theme, the ‘Grab Some Ambassador Love’ trade incentive runs from Monday 5 February through 3 March 2024.  All agents booking an Ambassador cruise sailing between 7 April 2024 and 24 April 2025 will be entered into a prize draw, with the following prizes up for grabs:

·       Ambassador cruise for two, including a drinks package*

·       A £250 voucher at an outlet of the winner’s choosing

·       A two night UK break for two

·       £500 Ambassador voucher**

To enter, agents simply need to make a booking and complete Ambassador’s online Travel Partner Incentive form (www.ambassadorcruiseline.com/travel-partners/trade-incentives/), or email their name, agency name, ABTA number and proof of booking to [email protected].

To support the campaign, the Ambassador Trade Team will be sharing the Ambassador Love when visiting travel trade branches across the country this month too. Furthermore, agents signed up to Ambassador’s dedicated Trade Facebook page - Ambassador Cruise Line Trade Partners – will be in with a chance of winning a variety of very special love-themed spot prizes, from Hotel Chocolat gifts to a bottle of bubbly or even a takeaway!

Nicola Harper, Head of Distribution at Ambassador Cruise Line, commented: “Following the success of our ‘Grab a Grand’ incentive, we’re continuing to show our appreciation to all our valued agent partners with this all-new incentive.  Falling over Valentine’s Day, our ‘Grab Some Ambassador Love’ is a great opportunity for us to say thank you to them for their continued support. With our Agent Ship visit programme for 2024 launched last week, it’s clear that agents are and will remain key to our ongoing efforts to broaden the appeal of the Ambassador brand as we look to welcome many more guests – including over 500 agents – onboard over the next 12 months.”

Ambassador’s 2024 ship visit programme offers trade partners and agents the opportunity to immerse themselves in the ‘Ambassador experience’ onboard both Ambience and her sister ship, Ambition at one of eight regional ports in the UK:  London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth. With 13 ship visits planned in ports across the country in 2024, trade visitors will be welcomed by the trade team, followed by a short verbal introduction to the brand, its premium value offering and an overview of the types of sailing offered. Agents will then embark on a full ship tour before enjoying a delicious four course lunch or, in some cases, Afternoon Tea. To find out more, click here.



For further press information, please contact:

Braden Cantalope / Rebecca Claxton / Sarah Geppert / Charlotte Wright / Emma Arthurs 

Rooster PR

T: +44 (0)20 3440 8924

E: [email protected]



Note to Editors:

‘Grab Some Ambassador Love’ Agent Incentive - Terms and conditions

Only applicable on sailings 7 April 2024 - 24 April 2025. Ambassador Cruise Line terms & conditions apply. Once you have made a valid booking, please visit www.ambassadorcruiseline.com/travel-parters/trade-incentives/  and complete the form to be entered into the draw. Alternatively, please email your name, agency name, ABTA and booking reference to [email protected]. You must complete the form or email [email protected] for every eligible booking you make. All entries must be made within the incentive timeframe (5 February – 3 March). Any entries made before or after this date will not be valid. *Dublin Seacation, 8 June 2024. **cruise up to 7 nights, must sail by 24 April 2025. Prizes are non-transferable and no cash alternative is available.  Further terms & conditions apply.


About Ambassador Cruise Line  

Ambassador Cruise Line launched in 2021, offering premium-value no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests have sailed onboard Ambience as well as Ambassador’s second ship, Ambition, whose maiden voyage in May 2023 heralded the launch of sailings from eight regional UK ports: London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol, and Falmouth.

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit www.ambassadorcruiseline.com.