From Executive Chefs to cocktail makers, dining and drinks are designed with you in mind. Expect authentic flavours, classic favourites and friendly service across our restaurants and bars. Book a speciality venue for a memorable evening.
Ambassador Experience
See what’s included and why guests love us.
Discover affordable quality, no‑fly cruising and the warmest welcome at sea. Our smaller ships, thoughtful service and British style make holidays feel easy. Enjoy outstanding cuisine, amazing entertainment and unforgettable destination experiences at great value.
What’s included as standard
Your fare covers much more than a cabin. You’ll get full board dining, afternoon tea, daytime activities, amazing nightly entertainment, use of leisure facilities, luggage porterage and all port taxes and fees. Gratuities are automatic per night and included in drinks packages. Onboard currency is GBP.
Compare our fares
Feature | Saver Fare | Ambassador Fare |
|---|---|---|
Full board dining, entertainment, activities | ✓ | ✓ |
Flexible cabin choice | ✓ | ✓ |
Drinks package included | ✓ Expedition Drinks Package | |
Gratuities & service charges on beverages | ✓ Included | |
Extra savings & added-value offers | ✓ Exclusive to Ambassador Fare |
Choose Ambassador Fare if you want your drinks covered and service charges on beverages included. Pick Saver if you prefer the lowest fare and pay‑as‑you‑go drinks.
More to Enjoy On Board
Entertainment and enrichment, day and night
Join talks, quizzes, craft, dance and deck games by day, then enjoy live music, Theatre@Sea vignettes and cabaret by night. There’s always something to do, or not do at all.
Wildlife with ORCA
Look out for dedicated ORCA talks and deck watches on selected sailings. Learn how to spot whales, dolphins and seabirds and help record sightings that support marine conservation.
Smaller ships. Calmer spaces. Adult‑only ambiance
Sail on classic, smaller ships with space to relax and easy‑to‑reach venues. Our adult‑only approach across the full season creates a calm community at sea with like‑minded guests.
No‑fly convenience from regional UK ports
Skip the airport. With multiple UK departure ports you can join your ship closer to home and settle into the holiday feeling sooner. For Caribbean seasons you can also choose dedicated Virgin Atlantic charter flights on selected sailings.
First‑time cruiser? Start here
- Arrive with documents and medications in your hand luggage
- Pack comfortable layers and a simple evening outfit
- Book a drinks package in advance if you prefer to budget up‑front
- Read our A–Z before you sail
Breathtaking destination experiences
See more, learn more and feel more involved. Our destination experiences focus on culture, nature and easy‑going exploring at a pace that suits you. From fjords and Northern Lights to sun‑kissed isles, we build days ashore around comfort and curiosity.
Sustainability you can feel good about
Our fleet meets the latest emission standards, is free of single‑use plastics, and is compliant to sail some of the world’s most protected waters. We partner with ORCA to champion marine life and responsible travel through onboard talks and citizen‑science deck watches.
Health, accessibility and peace of mind
Sail with confidence with financial protection, flexible policies and robust health and safety protocols. We also work with Mobility at Sea to help guests with reduced mobility hire approved equipment and feel fully supported.Cabins that feel like home
Choose from well‑planned Inside, Ocean View, Balcony and Suite grades, plus dedicated single cabins for solo travellers. Rooms are designed for comfort after days filled with discovery.
Awards and guest confidence
We’re proud to be recognised for value and mid‑size cruising and to be warmly recommended by our guests. It’s proof that affordable quality and friendly service make holidays feel effortless.
Frequently asked questions
What’s actually included in my fare?
Full board dining, afternoon tea, activities, entertainment, leisure facilities, porterage and taxes. Upgrade to Ambassador Fare for inclusive drinks benefits and service charges on drinks.
Are gratuities included?
A nightly gratuity is added to your onboard account. If you buy a drinks package, gratuities on beverages are included in the package price.
What are the drinks package rules?
Packages apply for the whole sailing, cover drinks by the glass and include beverage service charges. Minibar and bottled items are excluded. Reasonable order limits apply.
Do I need to fly?
No. Most of our programme is no‑fly from UK ports. For selected seasons like the Caribbean you can opt for our Virgin Atlantic charter flights paired with a cruise.
Is it suitable for first‑time cruisers?
Yes. Smaller ships are easy to get around and embarkation is straightforward. Many first‑timers value direct booking or a trusted cruise‑specialist agent for extra guidance.
Why cruise with Ambassador
Experience Britain’s authentic no‑fly cruise line offering affordable quality and the warmest welcome at sea. Ready to compare ships, destinations and fares?
