A new classic – the Ambassador difference

Tuesday, 10 May 2022

Welcome to a new era of cruising. We believe that cruising, over the past few years has lost its authentic ways and perhaps adopted an association it didn’t deserve. We want to blend the best of tradition and innovation to paint a new picture that remembers all the old-school glory of traditional cruising whilst also encompassing a fairer representation of what our world looks like today and the innovations that can help make it a better place. Sometimes you need to look both ways to find the sweet spot in between.

We want cruising to be the highlight of people’s years. The cherry on top getaway that is home to memories that last a lifetime. It’s a place where people can become their best selves as they laugh with old friends and chat with new in our unique and friendly Ambassador community. Cruising, like any holiday, should feel easy.  

We believe your journey begins as soon as you first interact with Ambassador and that includes the travelling you do to reach your first port of call. With well-connected transport links via rail and road and an accessible car park, reaching Tilbury is a sea breeze. Plus, in 2023, we’ll be introducing 6 extra ports from across the UK making the start of your Ambassador experience even easier. Checking in via your My Ambassador Sailing online before you walk out the door means less to remember and a more seamless (and paper free) boarding experience.  

As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and way less luggage constraints. With Ambassador, at no extra cost, each guest can bring unlimited luggage along for the ride. 

So not only can you reach destinations across the globe without having to fly, you can also spend around the world as if you haven’t left home. We accept £ sterling everywhere on board, which means no exchange rates and no wasted currency sitting in your back pockets at the end of your journey.

In terms of size, it matters to us. As a small to mid-size ship, which is environmentally compliant with the latest industry standards, our ship can reach certain ports and destinations that other cruise lines cannot. It’s important to us that our excursions showcase our world in all its natural beauty and that includes uncovering hidden and less-accessible gems.

For instance, only smaller vessels are able to sail into St Mary’s port and fully enjoy the quaint and beautiful Scilly Islands. Luckily Ambience can, with five planned calls in her maiden season, which includes visits to Tresco and its magnificent gardens as part of our Destination Experiences. Then further afield there are the mesmerising Norwegian fjords, which given their formations, are perfect for cruising. However, due to their world-class nature, some of these heritage fjords require ships that are compliant with Tier III emissions including Aurlandsfjorden (Flåm) and Geirangerfjorden (Geiranger). Luckily, we are compliant and the upgrades we have made to Ambience means that she is ready to visit these pockets of beauty in 2022 and beyond.

Though our ships are smaller, there is plenty of space to relax on board. We have been conscious to limit the capacity to ensure a more breathable and personal experience on board. And together with more personal spaces comes more traditional and intimate dining and entertainment experiences. We think cruising should be more about the service, the destinations and the rare feeling of floating away. That’s why our cruises are predominantly adult-only and have avoided gimmicky features such as water slides, theme parks and too much fancy dress. Thought that’s not to say we aren’t about the fun - there’s plenty of that on board! We just want to hark back to maritime traditions (but add our own touch of sea-salt).   

So why not experience the difference for yourself? As one of Britain’s newest cruise lines, we have a good impression to make. Be part of the new cruising era and see what all the fuss (and ease) is about.