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Reservations
0808 102 0129
Opens at 9am today
View opening hours

Guest Services
0808 102 8031
Opens at 9am today
View opening hours

Guest Services

0808 102 8031

Opens at 9am today View opening hours

Reservations

0808 102 0129

Opens at 9am today View opening hours

Onboard

The Ambassador Difference

A new era of British cruising has now commenced, and we are ready to offer you the cruising experience you’ve been waiting for.

Our no-fly cruises from the UK offer the warmest of welcomes from the friendliest of crews. Onboard, you will find amazing entertainment, exceptional cuisine, and an intimate but spacious cruising experience. Our sustainability-first approach means that everybody can enjoy visiting the world’s most remote wonders, hidden gems, and natural treasures. Did you know Ambience is in the top 10%-15% of environmentally sustainable ships allowing her access to some of Europe’s most untouched corners including the breath-taking Norwegian World Heritage fjords? Find your home from home at sea with Ambassador Cruise Line.

Focus on:

Grand Mediterranean Cruises

Europe is a continent of ancient wonders, beautiful beaches, and rich cultures, all differing from one another in their own, unique ways. On a Mediterranean cruise holiday, you get the opportunity to visit some of the most marvellous historic sites in the world, relax on sun-soaked beaches and awaken your taste buds with the fresh, local cuisine.

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Mediterranean Cruises

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British Isles Cruises

Our unique itineraries on a British Isles cruise take you to remote, far-flung islands, iconic and vibrant cities as well as charming coastal towns. Made up of over 6,000 islands boasting spectacular coastlines and beautiful landscapes, the British Isles is rich in diverse cultures, customs, and traditions, making for a charming cruise destination.

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Discover the British Isles

Focus on:

Majestic Fjordland

Norway’s Fjordland offers some of the most dramatic landscapes on earth, with a uniquely widescreen quality. On your Fjords cruise, you can relax in warmth and luxury as towering peaks give way to breath-taking waterfalls, bright blue fjords and impossibly lush green valleys, amongst quaint villages and remote mountain farms. Cruising Norway is truly life in Ultra HD.

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Discover the Norwegian Fjords

Average Customer Rating:

4.7/5
Independent Service Rating based on 2002 verified reviews. View All
Quick & Easy to Book Online

The process was quick & fairly easy to book online as I had spent quite a while exploring the Ambassador website for information.. The website hasn't a huge amount of information on the ship Ambition as it hasn't been refitted yet.We're taking a bit of a risk booking this ship as it's been hired by the government to house Ukranian refugees and won't get the full refit which was origiinally planned. However looking at YouTube videos of the ship when it was AIDAmira (until January 2022) it looks the type of ship we would like. Small ship which is better for cruising Norway. Just hope the cabins get a decent refit. The online booking process was pretty good as we're sailing from Newcastle & don't need flights or transport to the port. The only things missing were information about actual mealtimes & dietary requirement. There was no "Anytime" dining on offer & no actual times for early & late meals. We're quite flexible so the lack of timings didn't bother us & I don't have any important dietary requirements other than not eating meat. As it's a new cruiseline I contacted them to let them know & they responded asling me to confirm it. I suppose it helps them to know the level of demand for non meat meals. The booking confirmation came straight back & a receipt for the deposit. One of the benefits of booking direct with the cruiseline is they don't ask for the full payment until 3 months beforehand unlike the cruise agent who usually ask for it 4 months ahead. .

Ella Waite - 2 days ago
Our Ambassadors

Sail with Friends

We are sure that Ambience will impress all who step on board, but don’t just take our word for it! See and hear our guests’ first impressions after sailing on her.

Our Values

Sustainable & Ethical

Some of the most environmentally friendly ships afloat.

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Voyages of Exploration

Affordable access to remote places and hidden treasures across the globe.

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Sail with Friends

Meet like-minded people and make long-lasting friendships.

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A Wonderful Welcome

Classic ships, with charming crews, sumptuous cuisine and great entertainment.

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Unbeatable Value

A premium value, authentic and traditional cruise experience at a fantastically affordable price.

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Peace Of Mind

Our onboard health, hygiene and safety standards, together with our booking assurances and financial protection, means that you can sail with peace of mind guaranteed.

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Our Crew

Friendliest Welcome at Sea

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!

The new classic is finally here.

Say hello to ease at sea and the first new British cruise line to be launched since 2010.

Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.

Our Ships

Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably

Our Awards

As Britain’s newest cruise line, having only been operating since April this year, we are honoured and so grateful to all our guests and trade partners who voted. A special mention also goes out to all our crew on board - the awards are a clear recognition of the professionalism, dedication, and hard work they put in each day to deliver the warmest welcome at sea; all for unbeatable value.

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