A new era of British cruising has now commenced, and we are ready to offer you the cruising experience you’ve been waiting for.
Our no-fly cruises from the UK offer the warmest of welcomes from the friendliest of crews. Onboard, you will find amazing entertainment, exceptional cuisine, and an intimate but spacious cruising experience. Our sustainability-first approach means that everybody can enjoy visiting the world’s most remote wonders, hidden gems, and natural treasures. Did you know Ambience is in the top 10%-15% of environmentally sustainable ships allowing her access to some of Europe’s most untouched corners including the breath-taking Norwegian World Heritage fjords? Find your home from home at sea with Ambassador Cruise Line.
Leave the world you know behind as you explore the magnificent landscapes of Iceland and Greenland. Your will be confounded as you discover that Iceland is largely lush and green whilst Greenland is wreathed in ice, like some mythical land. Experience the beautiful east coast of Canada, where seabirds wheel and glide in bright blue skies, as you explore stunning unspoilt landscapes.View Cruises
Our unique itineraries on a British Isles cruise take you to remote, far-flung islands, iconic and vibrant cities as well as charming coastal towns. Made up of over 6,000 islands boasting spectacular coastlines and beautiful landscapes, the British Isles is rich in diverse cultures, customs, and traditions, making for a charming cruise destination.View Cruises
Norway’s Fjordland offers some of the most dramatic landscapes on earth, with a uniquely widescreen quality. On your Fjords cruise, you can relax in warmth and luxury as towering peaks give way to breath-taking waterfalls, bright blue fjords and impossibly lush green valleys, amongst quaint villages and remote mountain farms. Cruising Norway is truly life in Ultra HD.View Cruises
Explore our amazing late deals - 14 nights from £699pp
|Sets sail:||Jul 12, 2022|
Up to 32% Late Saver Discount
|Sets sail:||Jul 23, 2022|
Child Fare - £1 per child
|Sets sail:||Aug 13, 2022|
Up to 31% Late Saver Discount
|Sets sail:||Aug 25, 2022|
Up to 20% Saver Discount
|Sets sail:||Sep 12, 2022|
Up to 40% Late Saver Discount
|Sets sail:||Oct 23, 2022|
Up to 50% Late Saver Discount
Highly recommendedPeter Clarke - 14 hours ago
Friendly and helpful telephone service with Guest customer service today. I would recommend Ambassador, as I had a wonderful time on my first cruise with them in May and am really looking forward to my next cruise in October.Avril Storey - 14 hours ago
Never had a problem when l book direct. I do recommend ambassador to friends.Peter Usher - 15 hours ago
Don't like online a n yway but you could. Perhaps make it simpler.and do on phoneTrusted Customer - 15 hours ago
The man I booked with was brilliant. My cousin and his wife booked have since. On the same cruise also their friend has who was widowed around November last year and is now on his own.Trusted Customer - 21 hours ago
I am travelling with my mother who does not drink alcohol, I do. It is unfair that in order to get a drinks package that both of us must pay the same.Elizabeth Mcgovern - 20 hours ago
There service was fine. Only problem is forcing us to deal with these silly surveys.Trusted Customer - 1 day ago
An easy online process with no issues. After cruise was booked I emailed the address given because I wanted to add parking. I received a quick response & they booked the parking for me.Trusted Customer - 2 days ago
So far I have only booked with Ambassador so can’t yet comment on the cruise experience. The booking though was easy and straightforward, and good communication from the company.Debra Allnock - 2 days ago
So far I have only booked a cruise out of Newcastle,so have only experinced the booking procedure. I found the person taking the booking to be friendly and helpful. This was appreciated because I have never been on a cruise before. She never used jargon and explained in simple terms what I would get for my Bucks.Trusted Customer - 3 days ago
Really impressive service up to now - friendly booking team, prompt and satisfactory reply to emails. Looking forward to the cruise based on thisTrusted Customer - 4 days ago
The Staff really friendly and dealt with my request efficiently .the only reason I dropped 1 star was the wait to be answeredTrusted Customer - 4 days ago
We had to change our original booking for a later cruise. The whole matter was dealth speedily and efficientlyCharles Machin - 4 days ago
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Copenhagen is a foodie delight, and, in this article, we share the best places to eat in Copenhagen, from Michelin starred restaurants to budget bites.
Stockholm has no shortage of exciting things to see and do. Discover some of the most unique and alternative options in this guide to the Swedish city.
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably