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the Warmest Welcome at Sea

Onboard

Enjoy yourself

Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

Amazing Entertainment

Warmest Welcome at Sea

Highlights of Ambition's Launch

Enjoy Your No-Fly Cruise Sooner

Outstanding Cuisine

Celebrating a New Chapter

Featured cruises

Explore our amazing offers

Solo Offers availableOceanview for Inside Price
Gems of the Caribbean Sea thumbnail

Gems of the Caribbean Sea

A12501
Date:
5 January 2025
Duration:
39 nights
From
£1,999per person
New Lower Fares
Cuba & Treasures of the West Indies thumbnail

Cuba & Treasures of the West Indies

A22501
Date:
9 January 2025
Duration:
45 nights
From
£1,999per person
Sail Away For Less
Nordic City Escapes thumbnail

Nordic City Escapes

A12502
Date:
13 February 2025
Duration:
11 nights
From
£799per person
Sail Away For Less
Norway's Land of the Northern Lights thumbnail

Norway's Land of the Northern Lights

A22502
Date:
23 February 2025
Duration:
14 nights
From
£999per person
25% OFF Suites & BalconiesSolo Cabins Available
Denmark & Norway Experience thumbnail

Denmark & Norway Experience

A12507
Date:
24 April 2025
Duration:
7 nights
From
£719per person
25% OFF Suites & Balconies
Hidden Gems of The Netherlands, Belgium, and the British Isles thumbnail

Hidden Gems of The Netherlands, Belgium, and the British Isles

A22507LV
Date:
27 April 2025
Duration:
9 nights
From
£989per person
Cruise of the Week
Treasures of the Mediterranean thumbnail

Treasures of the Mediterranean

A12509
Date:
5 May 2025
Duration:
33 nights
From
£2,879per person
Mysteries of the Northern Isles thumbnail

Mysteries of the Northern Isles

A22519DD
Date:
8 September 2025
Duration:
8 nights
From
£1,969per person
Buy One Get One Free
Multi-Generational Adventure to France & Spain and the Solar Eclipse thumbnail

Multi-Generational Adventure to France & Spain and the Solar Eclipse

A12618
Date:
5 August 2026
Duration:
10 nights
From
£2,429first person
£0second person
Buy One Get One Free
Iceland's Land of Ice & Fire and the Solar Eclipse thumbnail

Iceland's Land of Ice & Fire and the Solar Eclipse

A22620DD
Date:
8 August 2026
Duration:
13 nights
From
£4,418first person
£0second person
Buy One Get One Free
Ambassador's Caribbean Adventure including Mexico & Colombia thumbnail

Ambassador's Caribbean Adventure including Mexico & Colombia

A12701
Date:
3 January 2027
Duration:
45 nights
From
£8,089first person
£0second person
Buy One Get One Free
Gems of the Caribbean Sea thumbnail

Gems of the Caribbean Sea

A22701
Date:
5 January 2027
Duration:
42 nights
From
£6,046first person
£0second person

Average Customer Rating:

4.6/5 Feefo

Independent Service Rating based on 2577 verified reviews. View All

Our Ambassadors

Sail with Friends

We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.

Jennifer & Gary

Pat & Andy

Eloise & Alex

Judith, Sydney, Vivian & Trevor

Eve & Harry

Lynnette & Philip

Our crew

Friendliest Welcome at Sea

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!

Egil - Captain

Sidney - Head Chef

Allwyn - Hotel Director

Georgia - Choreographer

Carlito - Bar Manager

Niko - Restaurant Manager

The New Classic is Finally Here

Say hello to ease at sea and the first new British cruise line to be launched since 2010.

Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.

OUR SHIPS

Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.

Sailawaze Excellence Awards 2024

‘Consumer Favourite For Collaborations’ awarded for the charity and educational work we do with our partners to protect the seas we sail in, improve sustainability across operations and advocating mental and health wellbeing throughout communities

BEST NO-FLY CRUISE LINE, WINNER - BRITISH TRAVEL AWARDS (BTA) 2024

"It's a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience, to vote." - Director of BTA Events & Partnerships

Best Ocean Cruise Line and Overall Favourite Holiday Provider- Silver Travel Awards 2024

The Silver Travel Awards are organised by Silver Travel Advisor, the UK’s leading travel agent for over-50s travellers, and were decided exclusively by public vote.

Best UK Mid-Sized Cruises Overall - Cruise Critic 2023 Cruisers’ Choice

“The service from all the staff was faultless, the cabins were roomy and comfortable, the entertainment was first class, the food was top rate. All in all – a most enjoyable holiday.” - Cruise Critic Member

Best Value for Money (Ocean) - Cruise Critic UK Editor’s Picks Awards 2023

"Ambassador boasts affordable lead-in fares, plus an included drinks and tips package – including all tips, service charges and premium wines, spirits, teas and coffees. It’s not hard to see why this new cruise line scoops the prize for Best Value."– Cruise Critic Editors

Best Cruise Line - Group Leisure & Travel Awards 2023

The Group Leisure & Travel Awards recognise the best providers, attractions and destinations for groups as chosen by the readers of Group Leisure & Travel magazine

Copyright 2024 Ambassador Cruise Line is a trading name of Ambassador Cruise Holidays Limited.

Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365