Reservations
0808 303 2573
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Guest Services
0808 303 4631
Opens at 9am today
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Reservations
0808 303 2573
Opens at 9am today
View opening hours

Guest Services
0808 303 4631
Opens at 9am today
View opening hours

Guest Services

0808 303 4631

Opens at 9am today View opening hours

Reservations

0808 303 2573

Opens at 9am today View opening hours

Onboard

Enjoy yourself with Ambassador

Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

Average Customer Rating:

4.6/5
Independent Service Rating based on 2186 verified reviews. View All
Our Ambassadors

Sail with Friends

We are sure that Ambience will impress all who step on board, but don’t just take our word for it! See and hear our guests’ first impressions after sailing on her.

Our Values

Sustainable & Ethical

Some of the most environmentally friendly ships afloat.

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Voyages of Exploration

Affordable access to remote places and hidden treasures across the globe.

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Sail with Friends

Meet like-minded people and make long-lasting friendships.

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A Wonderful Welcome

Classic ships, with charming crews, sumptuous cuisine and great entertainment.

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Unbeatable Value

A premium value, authentic and traditional cruise experience at a fantastically affordable price.

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Peace Of Mind

Our onboard health, hygiene and safety standards, together with our booking assurances and financial protection, means that you can sail with peace of mind guaranteed.

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Our Crew

Friendliest Welcome at Sea

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!

The new classic is finally here.

Say hello to ease at sea and the first new British cruise line to be launched since 2010.

Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.

Our Ships

Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably

Our Awards

As Britain’s newest cruise line, having only been operating since April this year, we are honoured and so grateful to all our guests and trade partners who voted. A special mention also goes out to all our crew on board - the awards are a clear recognition of the professionalism, dedication, and hard work they put in each day to deliver the warmest welcome at sea; all for unbeatable value.

Best No-fly Cruise Line, Silver - British Travel Awards (BTA) 2023

“It’s a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience to vote.” – Director of BTA Events & Partnerships

Silver Travel Awards

Best Ocean Cruise Line - Silver Travel Awards 2023

The Silver Travel Awards are organised by Silver Travel Advisor, the UK’s leading travel agent for over-50s travellers, and were decided exclusively by public vote, with 150,000 votes cast in total. 

Best UK Mid-Sized Cruises Overall - Cruise Critic 2023Cruisers’ Choice

“The service from all the staff was faultless, the cabins were roomy and comfortable, the entertainment was first class, the food was top rate. All in all – a most enjoyable holiday.” - Cruise Critic Member

Best Value for Money (Ocean) - Cruise Critic UK Editor’s Picks Awards 2023

"Ambassador boasts affordable lead-in fares, plus an included drinks and tips package – including all tips, service charges and premium wines, spirits, teas and coffees. It’s not hard to see why this new cruise line scoops the prize for Best Value."– Cruise Critic Editors

Use of Cookies

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