Awards and Accreditations

2025 brought another wave of recognition for Ambassador. From triple Gold at the British Travel Awards to fresh trade wins and trust marks, it’s been a year that confirms our place as the UK’s favourite no-fly choice for adults who love great value, warm service, and destination-rich itineraries. 

British Travel Awards 2025: Triple Gold, plus Bronze 

BEST NO-FLY CRUISE LINE, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025

"It's a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience, to vote." - Director of BTA Events & Partnerships

BEST CRUISE LINE FOR MINI CRUISES, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025

Voted by guests who love setting sail even when time is short, this award celebrates our mini cruise experiences that pack big moments, warm hospitality and unforgettable days into every getaway.

BEST CRUISE LINE FOR CUSTOMER SERVICE, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025

This win reflects what our guests tell us time and again- it’s the thoughtful smiles, helpful crew and personal touches that make every Ambassador cruise feel comforting and effortlless.

BEST CRUISE LINE FOR ENTERTAINMENT, BRONZE - BRITISH TRAVEL AWARDS (BTA) 2025

Honoured by guests for our amazing and varied entertainment, this award highlights those moments that bring everyone together: from dazzling performances to fun daytime activities.

Thank you to everyone who voted. We’re proud to have taken home three Golds for No-Fly Cruise Holidays, Short Sea/Mini Cruises, and Customer Service, plus Bronze for Cruise Entertainment. These consumer-voted wins celebrate what guests tell us they value most with Ambassador: sail from the UK, friendly crews, well-paced itineraries, and entertainment that keeps evenings lively without the fuss. 

Sailawaze Excellence: Consumer favourite collaborations 

Our collaborations continue to resonate with cruisers across the UK. Being named Consumer favourite collaborations at the 2025 Sailawaze Excellence Awards shows that the partnerships we choose add real value for our guests, from event access to content that enriches the onboard experience. 

Trade and groups recognition 

Our partners are central to our growth story. In 2025 we were named a Travel Bulletin Star Awards winner, a Travel Gossip Awards winner for Agents’ favourite breakthrough brand, and we celebrated our second consecutive win at the Group Leisure & Travel Awards. Thank you to our agent community and group organisers for your continued support. 

Trusted to deliver: ABTOT and Feefo Platinum 

Peace of mind matters. In 2025 we became an ABTOT member, adding another layer of financial protection for your holiday. We also retained Feefo Platinum Trusted Service, which recognises businesses that maintain Gold-standard reviews year after year. It’s independent proof that guests consistently rate our service highly. 

If you enjoy sailing from the UK without the airport hassle, prefer friendly service, and want itineraries designed with time ashore, our 2025 recognition is a helpful signal. Choose a short break to test the waters or pick a longer voyage to tick off new ports. Either way, you’ll find clear value, well-judged entertainment, and a grown-up onboard atmosphere.