New to Cruising?

We’re proud to be Britain’s authentic no-fly cruise line, offering affordable quality holidays with the warmest welcome at sea.

Here’s what makes us different:

✅ No-Fly Convenience — Cruise direct from seven regional UK ports, avoiding airport stress.
✅ Smaller, Friendlier Ships — Easy to navigate, with around 1,200 guests, not 5,000.
✅ Affordable Quality — Outstanding cuisine, amazing entertainment and exceptional service — all included.
✅ Adult-Only Sailings — Peaceful, relaxed voyages designed for over-50s travellers.
✅ Financial Peace of Mind — ABTA-protected and ATOL-bonded, with a refund guarantee.
✅ Sustainable Cruising — We sail some of the most environmentally friendly ships afloat, free of single-use plastics.

“We believe cruising should be comfortable, friendly and accessible — without compromise.”

Cruising should feel easy. Pick a destination that suits your pace, choose the cabin that fits your budget, then let us take care of the rest. If you’d like help, our UK team can guide you to the right sailing in minutes.

Learn more about Our Ships and Our Destinations.

Everything you need to feel ready, with steps you can tick off.

1. Choose your itinerary
   Start with 3–7 nights to find your rhythm. Popular first‑time choices include the Norwegian fjords, festive markets and our mini cruises.
2. Pick your cabin
   Mid‑ship on a mid or lower deck can feel more stable in varied seas. If you prefer views, consider an Ocean View or Balcony where available.
3. Get cruise‑ready
   Use Before you sail and My Ambassador Sailing to add details, book destination experiences, dining times and any special assistance.
4. Pack by destination
   Layers and comfy shoes work everywhere. Bring a dressier outfit for Gala Night and a light jacket for breezy decks.
5. Embark from a UK port
   Arrive with photo ID and cruise documents. Our team helps with luggage and check‑in so you can settle in quickly. You can also read more about what to expect on Embarkation Day on our blog.

Crew tip: On sea days, try a talk, a dance class or a quiet hour in the library before the evening show.

Sail from a regional UK port close to home — Tilbury, Liverpool, Belfast, Bristol, Dundee, Newcastle or Portsmouth. Relax from the moment you arrive. No queues, no crowds, just friendly faces.

“We were first-time cruisers and nervous at first — but the staff made us feel at home straight away. Everything ran smoothly from start to finish.”
– Mrs J. Allen, Suffolk

“The entertainment was outstanding, the food was delicious, and we loved sailing from Tilbury. We’ve already booked our next one.”
– Mr & Mrs Reed, Kent

What’s included on an Ambassador cruise?
Your fare covers your cabin, full board dining in selected restaurants, shows and live music, daytime activities, pools, gym and port taxes. You can add drinks, gratuities and selected extras as part of your booking. See our booking information.

Is a no‑fly cruise a good choice for my first time?
Yes. You sail from the UK without airports or luggage limits, so embarkation feels simple. Choose itineraries with shorter sea days or more sheltered waters if you prefer a gentler start. See our no‑fly cruises.

How long should my first cruise be?
Start with 3–7 nights to learn the basics and see how you like sea days. After that you can try longer itineraries with more ports or sea time.

Which UK ports can I sail from?
We sail from eight regional ports: Belfast, Bristol, Dundee, Portsmouth, Falmouth, Liverpool, London Tilbury and Newcastle upon Tyne.

What should I pack for my first cruise?
Pack light layers, smart‑casual outfits for evenings, comfortable shoes and a warm layer for breezy decks. Add swimwear, sun protection and any medication in your carry‑on. Check out our blogs for dress codes and packing tips

How do I book destination experiences?
Log in to My Ambassador Sailing or use our app to browse and book destination experiences before you travel. Popular options can sell out, so it’s worth booking early.