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A group of women laughing and enjoying a conversation in Raffles Bar

Group Bookings

Built for Group Travel Organisers and local groups

Planning a trip for your Women’s Institute branch, U3A group, club, society or community group? We make booking a group on one of our cruises simple to arrange, easy to communicate and enjoyable for everyone once on board.

From the first quote to sailing day, you’ll have support from a dedicated Group Sales Team, plus benefits designed to reward the organisers and keep group bookings manageable.

Perfect for: Women’s Institute, U3A, Rotary, hobby groups, faith groups, choir tours, sports supporters clubs, celebrations, reunions and friendship groups travelling together.

To discuss a new Group Allocation, call - 0330 828 8289
Email - groupsales@ambassadorcruiseline.com
Opening hours: Mon - Fri 9am-5:30pm.

Existing Group? Call 0330 029 2161 to book a cabin with your group code


Multiple Destinations

Ambassador Cruise Line Group Benefits

Group discount (15+ guests)

  • Up to 5% group discount applied to eligible fares when 15+ fully-paying adult guests book as part of a group (No group discount applies under 15 guests. Discount level is subject to eligibility and availability.)

Ambassador Groups Bonus (25+ guests)

  • The Ambassador Groups Bonus is awarded after 25 fully-paying adult guests have booked
  • The bonus increases again after 50 fully-paying adult guests have booked

The Groups Bonus is designed to be flexible, so organisers can choose an option that best supports their group. Depending on the sailing and availability, it may be offered as a free place, onboard credit or a contribution towards transport costs. The Group Sales Team will confirm the available bonus option(s) and how they apply at the time of booking.

Onboard and booking benefits

  • Private cocktail party on sailings of 4 nights or more
  • Allocated group dining for dinner services
  • Free name changes up to 90 days before departure
  • Support from our dedicated Group Sales Team
  • Assistance with promotional materials
  • Access to explore private use of onboard venues (subject to availability and approval before group bookings are made)

Important: The group benefits listed above do not apply to Festive Event bookings.

Offer combining: Group discounts and benefits may be combined with standard campaigns (e.g., Buy One Get One Half Price, Free Parking) but cannot be combined with other promotional code discounts. Benefits remain subject to availability and may be withdrawn without notice at any time. Further T&Cs apply.

New Group Enquiry? Call - 0330 828 8289
Email - groupsales@ambassadorcruiseline.com
Opening hours: Mon - Fri 9am-5:30pm.

Existing Group? Call 0330 029 2161 to book a cabin.

Why group organisers like cruising as an option

When you’re organising a trip, you want a holiday that feels easy to manage and easy to explain. A cruise keeps the group together while giving people choice.

  • One holiday, multiple options: relax on board or explore in port
  • No daily hotel changes, no constant packing and unpacking
  • Plenty of social time, with space to do your own thing too
  • Great for mixed mobility levels and different energy levels in one group
A group of people sitting in a Raffles lounge bar, toasting with drinks.

How group bookings work

1) Share your group details

Tell us roughly how many guests you’re expecting, your preferred dates, departure port and any “must haves”.

2) Get a clear quote and recommendation

We can recommend sailings that fit your budget, preferred pace and destination wish list.

3) Invite members to book

We can help with promotional materials so members know what’s included, what to budget for and how to secure their place.

4) Enjoy support right up to departure

With allocated group dining and free name changes up to 90 days before departure, it’s easier to keep things running smoothly.

Want to browse itineraries first?

If your committee is deciding between destinations, months or cruise length, cruise search is the quickest way to compare options.

Group booking FAQs

What counts as a group?
A group is 15+ fully-paying adult guests travelling together.

Is there a group discount under 15 guests?
No. The group discount applies when 15+ fully-paying adult guests book as part of a group. Discount is up to 5% and applies to eligible fares, subject to availability.

What is the Ambassador Groups Bonus and what can it be used for?
Once 25 fully-paying adult guests have booked, the Groups Bonus is awarded. The bonus increases again after 50 fully-paying adult guests have booked. The bonus is intended to be flexible and may be offered as a free place, onboard credit to share across the group or support with transport costs, depending on the sailing and availability. The Group Sales Team will confirm the available option(s) and how they apply.

Can members book separately but still be part of the group?
Yes. Group members will be given a specific group code in order to make their own bookings and this unique group code must be applied at the time of booking in order to be part of the group booking. The code cannot be applied post-booking. 

Can you seat us together at dinner?
Yes. We offer allocated group dining for dinner services.

Can we change names if someone can’t travel?
Yes. We offer free name changes up to 90 days before departure.

Do group benefits apply to Festive Events/Christmas Parties?
No. Group benefits do not apply to Festive Event/Christmas Party bookings.

Can group benefits be combined with other offers?
Group discounts and benefits may be combined with standard campaigns (e.g., Buy One Get One Half Price, Free Parking) but can’t be combined with other discounts such as promo codes. They are subject to availability and may be withdrawn without notice. Further T&Cs apply.

Why cruise with Ambassador?

Ambassador Cruise Line is a popular choice for group organisers who want a holiday that’s easy to plan and easy for members to enjoy. With No-Fly Cruises departing from UK ports, your group can start the trip closer to home, and on board you’ll find a warm welcome and a relaxed pace that suits many travellers. Explore our ships to see what life on board is like, discover destinations your members will love, and search cruises by month, region or cruise length to build a shortlist for your next group getaway.

Copyright 2026 Ambassador Cruise Line is a trading name of Ambassador Cruise Holidays Limited.

Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365