Our Values
SAY HELLO TO EASE AT SEA AND THE FIRST NEW BRITISH CRUISE LINE TO BE LAUNCHED SINCE 2010
Our purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships will exceed the latest environmental standards, including no single-use plastic on board and energy-efficient engines. Join us on our journey to a more sustainable industry.
Along the way, you will receive the warmest of welcomes from our crew as you sail upon the friendliest ships afloat. We’ve carefully curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, as we form the Ambassador community, together.
The new classic is finally here.
WHERE WILL YOU GO?
SUSTAINABLE & ETHICAL
We believe that we have a responsibility to protect both our oceans and the breathtaking destinations we visit. We are committed to be among the most sustainable cruise lines in the industry.
VOYAGES OF DISCOVERY
Experience unforgettable adventures with our affordable quality sailings crafted with your comfort and convenience front of mind. Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment and savour outstanding cuisine while enjoying the warmest welcome at sea.
SAIL WITH FRIENDS
Meet like-minded people and make long-lasting friendships. Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.
The warmest welcome at sea
Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience on our affordable quality sailings, where every guest enjoys the warmest welcome at sea. Because moments matter!
Affordable Quality
Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.PEACE OF MIND
With robust health and safety standards, no-fly cruises financially protected by ABTOT, fly-cruise packages, including our Caribbean programme, protected by the CAA via ATOL, together with our membership of industry bodies ABTA and CLIA, you can relax in the knowledge that everything is taken care of from start to finish with peace of mind guaranteed.
