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Enjoy yourself
Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
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Our Ambassadors
Sail with Friends
We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.
Our Values
View AllOur crew
Friendliest Welcome at Sea
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
The New Classic is Finally Here
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Blog

Shore Things: 10 Unmissable Destination Experiences
6 May 2025
Ambassador Cruise Line’s Destination Experiences allow you to immerse yourself in every port of call. Here are 10 of the most popular experiences

Why a cruise is the best way to see the Northern Lights
6 May 2025
Been wondering why a cruise is such a great way to see the Northern Lights? All your questions are answered in this guide to the Northern Lights.
OUR SHIPS
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. And, introducing our newest lady to the fleet, Renaissance, your home from home during her inaugural Ambassador season. An intimate and comfortable ship, recently renovated in France, with a multi-lingual crew. Join one of our voyages and discover the elegance and charm of Renaissance.