10 Reasons to Choose a Festive Market Cruise

There’s something special about the run-up to Christmas. Streets sparkle, mulled wine warms the air, and festive markets bring tradition and togetherness to life. Now imagine experiencing this magic in Europe’s most charming cities — without the hassle of flights or hotel-hopping.

That’s the beauty of a festive market cruise. Step aboard in the UK and wake up to the twinkling lights of Bruges, the wooden chalets of Hamburg or the grand squares of Antwerp, all while enjoying the warmest welcome at sea. Here are ten reasons why a festive market cruise should be at the top of your wish list this year.

1. A No-Fly Start to Your Holiday

Say goodbye to airport queues and lost luggage worries. With regional UK departures, you can step aboard with ease and let the celebrations begin the moment you embark. Travelling no-fly means your holiday starts closer to home, with less stress and more time to enjoy the season’s sparkle.

2. Europe’s Best Festive Markets, All in One Trip

From Bruges’ cobbled squares to Hamburg’s grand Rathausmarkt, festive markets are a feast for the senses. Wooden stalls brim with handcrafted gifts, the aroma of gingerbread fills the air, and choirs sing carols as snowflakes fall. With a cruise, you can see multiple markets in one journey — and only unpack once.

3. A Festive Feast at Sea

Food is at the heart of Christmas, and on board Ambassador you’ll find it in abundance. From traditional roasts and decadent desserts to mulled wine on deck, every meal feels like a celebration. Gala dinners add an extra touch of sparkle, making your voyage as indulgent as it is memorable.

4. Entertainment to Make Spirits Bright

Evenings are filled with West End-style shows, live music, quizzes and carols that capture the joy of the season. Whether you prefer a singalong with friends or a quiet evening in a cosy lounge, there’s entertainment for every mood.

5. The Warmest Welcome at Sea

Christmas is about kindness and connection, and that’s exactly what you’ll find with Ambassador. Our smaller ships create a friendly, intimate atmosphere, perfect for meeting fellow travellers or simply enjoying time with loved ones.

6. Picture-Perfect Backdrops

Festive markets are beautiful enough on their own, but add the journey by sea and you’ve got something magical. Picture arriving in Antwerp as the cathedral bells ring out or gliding past Germany’s snow-dusted towns — moments you’ll treasure long after the decorations come down.

7. The Perfect Way to Shop for Christmas

Forget crowded shopping centres and online delivery worries. Markets in cities like Bruges, Hamburg and Amsterdam offer unique gifts with character. From hand-carved toys to delicate glass ornaments, you’ll find presents that mean more — along with the joy of saying, “I bought this on my Christmas cruise.”

8. A Chance to Slow Down

The run-up to Christmas can feel rushed. A festive cruise gives you the chance to relax, reflect, and enjoy the build-up in a way that feels special. On board, you’ll find time for afternoon teas, spa treatments, or simply gazing at the winter seas with a hot chocolate in hand.

9. A Celebration with New Traditions

Whether it’s joining in a carol service on board, swapping stories with fellow travellers, or raising a glass at the Captain’s Gala, festive cruises create traditions you’ll want to repeat year after year. Many guests return to relive the magic — and bring friends along next time.

10. Affordable Quality without Compromise

A festive cruise offers exceptional value. Your fare includes full-board dining, entertainment, activities and the magic of Europe’s best Christmas markets — all without the premium price tag of land-based tours. With Ambassador, you enjoy affordable quality and peace of mind, knowing everything is taken care of.

Make This Year’s Christmas Sparkle

A festive market cruise is more than just a holiday — it’s an experience that combines the joy of the season with the adventure of discovery. From the twinkling markets of Europe to the warm welcome on board, every detail is designed to make your Christmas truly memorable.

And if you’re new to cruising, there’s no better time to sample life at sea. Our Festive Events in December are the perfect introduction to Ambassador. Enjoy a traditional Christmas Lunch and show, or opt for a Christmas Dinner, evening entertainment and even an overnight stay on board. It’s a wonderful way to experience our ships, meet the crew, and get a taste of the warm community that makes sailing with Ambassador so special.

So why not swap the stress for sparkle this year and join Ambassador for a festive celebration to remember?

Why Cruise with Ambassador?

At Ambassador, we believe great holidays shouldn’t come at a high price. We offer:

• Our Ships – Classic, mid-sized ships with a welcoming atmosphere.

• Destinations – From festive markets to faraway adventures.

• No-Fly Cruises – Convenient departures direct from the UK.

Step aboard and discover Britain’s authentic no-fly cruise line, offering affordable quality and the warmest welcome at sea.