Demo — all blocks
block_hero_carousel
Block: Hero carousel — image and copy variants
Primary demo variants: linked image-only, copy-only and linked-copy slides. The carousel uses the fixed site autoplay behaviour.
block_intro
Block: Intro — eyebrow, title and copy
Primary demo variant: eyebrow, title and copy. The example follows immediately below.
Onboard
What's included as standard
Your fare covers much more than a cabin. You'll get full board dining, afternoon tea, daytime activities, amazing nightly entertainment, use of leisure facilities, luggage porterage and all port taxes and fees. Gratuities are automatic per night and included in drinks packages. Onboard currency is GBP.
block_intro
Block: Intro — title, copy and link
Primary demo variant: title, copy and link. The example follows immediately below.
Featured cruises
View all cruisesHand-picked sailings, refreshed every month. Read our Caribbean blogs for a closer look.
block_intro
Block: Intro — copy only
Primary demo variant: copy only. The example follows immediately below.
An intro with no title at all, which is how 49% of production containers were authored. This must render as copy with no heading in the document outline.
block_text
Block: Text — rich text
Primary demo variant: rich text. The example follows immediately below.
What full board actually means
Breakfast, lunch and dinner are included every day, with afternoon tea served in the lounge and a late buffet for anyone coming back from a long shore day.
Main restaurant, open seating
Buffet from early until late
Afternoon tea, daily
block_cruise_list
Block: Cruise list — manual
Primary demo variant: manual. The example follows immediately below.
Norway's Land of the Northern Lights
A12703
- Date
- 1 March 2027
- Duration
- 17 nights
- Departure
- London Tilbury
- Ship
- Ambience
block_cruise_list
Block: Cruise list — filtered, compact
Primary demo variant: filtered, compact. The example follows immediately below.
Atlantic Horizons and Caribbean Discovery (Manchester Airport)
A32650M
- Date
- 29 October 2026
- Duration
- 24 nights
Atlantic Horizons and Caribbean Discovery (Heathrow Airport)
A32650
- Date
- 29 October 2026
- Duration
- 24 nights
block_cta
Block: CTA — standard row with all button styles
Primary demo variant: standard row with all button styles. The example follows immediately below.
block_link_list
Block: Link list — plain navigation
Primary demo variant: plain navigation. The example follows immediately below.
block_ship_profile
Block: Ship profile — Ambience relation
Primary demo variant: Ambience relation. The example follows immediately below.
Ambience
Here she is, our flagship of the fleet, our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience.
With an average 1,400-guest capacity and careful configuration, she offers both a feeling of spaciousness and freedom, whilst retaining that sense of intimacy and camaraderie we each crave; it’s whatever makes you comfortable.
Entertainment-wise, she really will spoil you for choice. Let your hair down at the Observatory and bring out your finest ensembles for The Palladium. Whether you like it shaken or stirred, she has numerous bars to whet your whistle, including Raffles Bar, Botanical Lounge, SW19 and The Purple Turtle Pub.
Dining options are plentiful at our Buckingham restaurant or the Borough Market, with plentiful cuisine options, and for those wanting to soak in nature’s glory, we have our glorious Alfresco Grill. Wining and dining are more than fine at Saffron*, Sea & Grass* or our deluxe Chef’s Table*, where we offer a speciality gastronomic experience that’s not to be missed.
Put your best cards forward at Aces & Eights bridge and card room and the Ambassador Casino, or revive and renew at the gym and Wellness Centre. Other facilities include Kapoor’s, our onboard crafting studio, Brontë’s library, the shopping galleria, not to mention a swimming pool, two hot tubs and a large screen for outdoor movies. Sound good?
*Supplementary charges apply
- Guests
- 1400
- Cabins
- 789
- Guest Decks
- 10
block_ship_cabins
Block: Ship cabins — Ambience relation
Primary demo variant: Ambience relation. The example follows immediately below.
Suites
For guests looking for the ultimate experience, Ambience offers a select number of Suites and De-Luxe Suites, all located on Ambassador Deck 11. Each one combines generous space, elegant design and thoughtful extras.
Balcony
Add an extra touch of indulgence with a Balcony Cabin. Enjoy your own outdoor space — perfect for morning coffee, fresh air and watching the waves or evening sunsets.
Features include:
Private balcony with seating
En-suite bathroom with shower
Tea & coffee facilities and fridge
Perfect for: couples or guests wanting privacy, fresh air and sea views.
Ocean View
Enjoy the beauty of the sea right from your room. Our Ocean View Cabins offer large picture windows or portholes, bringing natural light and inspiring views.
Features include:
Sea-facing windows or portholes (Aloe Deck 4 may close in rough weather)
En-suite shower room
Tea & coffee facilities, fridge and flat-screen TV
A calm, airy space ideal for longer voyages
Perfect for: guests who love to watch the horizon drift by.
Inside
Ideal for guests who prefer to spend their days exploring the ship or destinations ashore, Ambience’s Inside Cabins provide everything you need for a restful stay.
Features include:
Twin or double beds (some with Pullman)
En-suite bathroom with shower
Air conditioning and storage space
Tea & coffee facilities, fridge, safe, hairdryer, flat-screen TV
Perfect for: solo travellers or couples seeking comfort and simplicity at sea.
block_ship_decks
Block: Ship decks — Ambience relation
Primary demo variant: Ambience relation. The example follows immediately below.
Deck 2 – Wellness Deck
Deck 4 – Aloe Deck
Deck 5 – Reception Deck
Deck 6 – Main Deck
Deck 7 – Promenade Deck
Deck 8 – Boat Deck
Deck 9 – Ambience Deck
Deck 10 – Consulate Deck
Deck 11 – Ambassador Deck
Deck 12 – Lido Deck
Deck 14 – Sun Deck
block_ship_facts
Block: Ship facts — Ambience relation
Primary demo variant: Ambience relation. The example follows immediately below.
Key Information
| Cruise Line | Ambassador Cruise Line |
|---|---|
| Gross Tonnage | 70,285grt |
| Registry | Bahamas, British Commonwealth |
| Classification Society | Lloyds Register of London |
| Passenger Capacity | 789 cabins (1400 guests) |
| Guest Ratio | 50.2 |
| Crew to Guest Ratio | 2.15 |
| Built | 1991 (latest refit 2017 and 2022) |
| Cruising Speed | 15 knots |
| Guest Decks | 10 |
| Lifts | 9 |
| Stabilised & Air Conditioned | Yes |
| Officers & Crew | British & International |
| Cruise Staff & Entertainers | British & International |
Dimensions
| Length | 245m (811ft) |
|---|---|
| Beam | 32.25m (105ft) |
| Draft | 8.22m (27ft) |
block_ship_includes
Block: Ship includes — Ambience relation
Primary demo variant: Ambience relation. The example follows immediately below.
All cabins include
- Each one comes with everything you need for a comfortable voyage, including
- Tea and coffee facilities
- Flat-screen TV
- Air conditioning
- Generous storage
- En-suite bathroom
- UK plug sockets & USB charging
- Fridge
block_amenities
Block: Amenities — curated rail
Primary demo variant: curated rail. The example follows immediately below.
The Grill
Restaurant
An authentic steakhouse experience serving premium cuts and grill favourites. Limited-time pop-up, hosted on selected evenings inside Sea & Grass.
Kapoor's Crafters Studio
Facilities
On cruises of six nights or more, why not enjoy learning a new skill with one of our arts & craft specialists in Kapoor’s Crafters Studio.
Our specialists will demonstrate their crafting talents and teach you how to hone your own skills.
Activities may include making bead jewellery, painting, mosaic decoration, calligraphy and decorative card art.
Materials will be supplied on board by the crafter for a small charge.
Aces & Eights
Facilities
Fancy playing a board game with new friends? Or want to hone your bridge skills?
Aces & Eights is the place to be. With a variety of games and card tables available, the choice is yours.
Gym
Facilities
Want to enjoy a fitness session while on board? The Gym is the perfect place to head.
With plenty of typical gym equipment to choose from, you can take part in a self-guided session at your own pace at any time of day.
block_faqs
Block: FAQs — resolved FAQ set
Primary demo variant: resolved FAQ set. The example follows immediately below.
When should I arrive at the port?
We recommend arriving at least two hours before your scheduled departure time.
Is Wi-Fi available on board?
Yes — Wi-Fi packages are available on all ships, with options for browsing or streaming.
block_faq_search
Block: FAQ search — the six /faqs sets
block_tile_carousel
Block: Tile carousel — photo, icon and video tiles
Primary demo variant: photo, icon and video tiles. The example follows immediately below.
Best no-fly cruise line, winnerVoted by guests who would rather start their holiday at the quayside than an airport.
Best cruise line for mini cruises, winnerVoted by guests who love setting sail even when time is short.
A clear indicator that guests have enjoyed a great holiday from start to finish.
Honoured by guests for amazing varied entertainment at sea.
block_highlights
Block: Highlights — image and text-only cards
Primary demo variant: image and text-only cards. The example follows immediately below.
Sustainable and ethical — some of the most environmentally friendly ships afloat.
Voyages of discovery — access to remote places and hidden treasures across the globe.
Sail with friends — meet like-minded people and make long-lasting friendships.
block_text_columns
Block: Text columns — three columns
Primary demo variant: three columns. The example follows immediately below.
What to wear: days are relaxed — layers for the deck and something warmer for the evening breeze.
What to pack: comfortable shoes for shore days, a swimsuit for the pool, and any medication in its original packaging.
Designed for groups: corporate bookings get a dedicated coordinator and flexible deposit terms.
block_text
Block: Text — rich-text table
Primary demo variant: header and row data. The example follows immediately below.
Ship | Guests | Cabins |
|---|---|---|
Ambience | 1400 | 798 |
Ambition | 1200 | 714 |
block_article_grid
Block: Article grid — curated
Primary demo variant: curated. The example follows immediately below.
Which cruise itinerary are you based on your Chinese Zodiac?
17 January 2023
To celebrate Chinese New Year, we share the best cruise itinerary for each of the twelve Chinese Zodiacs. Discover yours in this article.
Read article
Writing A Will: Planning Ahead For The Future
25 June 2026
Discover why writing a will matters and how planning ahead can help protect your future. Explore your options and gain peace of mind for you and your loved ones.
Read article
block_article_grid
Block: Article grid — latest with promo
Primary demo variant: latest with promo. The example follows immediately below.
Latest articles
How Does Wi-Fi Work at Sea?
14 October 2026
Ever wondered how Wi-Fi works on a cruise ship? Starlink has transformed internet at sea, ensuring you can stay connected to those who matter most.
Read article
The best places to cruise in December
7 October 2026
December itineraries are particularly magical. Whether you're looking for festive fun or a winter sun escape, here are the best places to cruise in December.
Read article
block_media_text
Block: Media and text — media first
Primary demo variant: media first. The example follows immediately below.
Every sailing leaves from a UK port, so there is no airport, no baggage allowance and no connection to miss.
Our two ships carry fewer than 1,400 guests each, which means the smaller harbours are still on the itinerary.
block_media_text
Block: Media and text — text first
Primary demo variant: text first. The example follows immediately below.
The same section with the sides swapped — legacy authored this by blok order.
block_feature_row
Block: Feature row — mosaic
Primary demo variant: mosaic. The example follows immediately below.
Cruises from Bristol
Set sail from a port steeped in maritime heritageCruises from London Tilbury
Discover the places you can visit from the architectural gatewayCruises from Newcastle-upon-Tyne
Cruises from Liverpool
block_feature_row
Block: Feature row — equal three-column row
Primary demo variant: equal three-column row. The example follows immediately below.
Dining
Entertainment
Wellbeing
block_feature_row
Block: Feature row — equal four-column row
Primary demo variant: equal four-column row. Long headings wrap within their tiles. The example follows immediately below.
Dining
Entertainment
Wellbeing
Destination experiences
block_media
Block: Media — centred image
Primary demo variant: centred image. The example follows immediately below.
block_media
Block: Media — Vimeo facade
Primary demo variant: Vimeo facade. The example follows immediately below.
block_media
Block: Media — trusted HTML, start aligned
Primary demo variant: trusted HTML, start aligned. The example follows immediately below.
Trusted HTML embed — inert demo markup with no external request.
block_media
Block: Media — 360° tour facade
Primary demo variant: 360° tour facade. The example follows immediately below.
block_page_links
Block: Page links — direct child pages
Primary demo variant: direct child pages. The example follows immediately below.
block_reviews
Block: Reviews — merchant summary
Primary demo variant: merchant summary. The example follows immediately below.
block_form
Block: Form — brochure request
Primary demo variant: brochure request. The example follows immediately below.
block_form
Block: Form — mailing-list signup
Primary demo variant: mailing-list signup. The example follows immediately below.
block_partner_widget
Block: Partner widget — cruise eligibility
Primary demo variant: cruise eligibility. The example follows immediately below.