CRUISES ARE EXEMPT FROM EUROPE'S NEW ENTRY/EXIT SYSTEM - NO HASSLES, NO QUEUES
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Vistas of France, Spain & Portugal
A22627BR
Coastlines of France & Ireland
A22628BR
Norway's Land of the Northern Lights
A22629BR
Atlantic Horizons and Caribbean Discovery (Manchester Airport)
A32650M
Atlantic Horizons and Caribbean Discovery (Heathrow Airport)
A32650
Gems of the Adriatic & Mediterranean Autumn Sun
A12627
Christmas & New Year Sailing to Spain & Portugal
A12637
Christmas & New Year Voyage to Spain & Portugal
A22639Ambience: The Cruise Ship Worth Saving
Go behind the scenes of Ambience in this feature-length documentary, created with Sail Away. Narrated by Dr Stephen Payne OBE — designer of Queen Mary 2 — it’s a story of engineering, resilience, and a ship brought back to life. You'll see:
- Five-metre propellers polished for maximum efficiency
- Thrusters, stabilisers and lifeboat systems maintained
- Navigation technology upgraded
- Cabins fully refurbished
- Critical compliance inspections carried out below the waterline
And one of the most intense moments of all — when last-minute technical challenges threatened to delay her return to service.
Onboard
Enjoy yourself
Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 7 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price, because moments matter.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Discover our featured cruises – hand-picked sailings that offer great value to breathtaking destinations.
Featured cruises
2026/ 2027 season cruises

Autumn Fjordland
A12623
Weekend Escape to Amsterdam
A12639
Back to the 80's Sailing
A22631BR
Caribbean Sunsets & South American Secrets
A127012027/ 2028 season cruises

A Tribute to the 90's
A22705
Cultural Gems of the Iberian Peninsula & France
A22708PO
Scenic Isles of the Azores & Portugal
A12726
Chasing the Aurora in Arctic Norway
A128022028/ 2029 season cruises

Belgium & Normandy Taster
A22811PO
Colourful Atlantic Coastlines of Portugal, Morocco & Spain
A12814
Summertime Fjords & Mountains of Norway
A22826LV
Caribbean Island Hopping
A12901Our Ambassadors
Sail with Friends
We’re sure that every ship in our fleet will impress all who step on board, but don’t just take our word for it! Discover what our guests had to say after experiencing their first sailing with us.
Our Values
View AllOur crew
Friendliest Welcome at Sea
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
The New Classic is Finally Here
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Blog

You Have Already Seen This Caribbean - Now Come and Find It
27 August 2026
Three Caribbean filming locations. One voyage. Pirates of the Caribbean, Dead Man's Chest, Death in Paradise - you've already seen this Caribbean. Now come and find it.

A Muse at Sea: One Guest's Poetic Love Affair with Ambassador
21 August 2026
Frequent cruiser Gillian shares some poems inspired by her recent Ambassador sailings to Iceland and Norway.
OUR SHIPS
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambition, aptly named to further emphasis our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. And, introducing our newest lady to the fleet, Renaissance, your home from home during her inaugural Ambassador season. An intimate and comfortable ship, recently renovated in France, with a multi-lingual crew. Join one of our voyages and discover the elegance and charm of Renaissance.












































