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CRUISES ARE EXEMPT FROM EUROPE'S NEW ENTRY/EXIT SYSTEM - NO HASSLES, NO QUEUES

latest Cruise deals

View Last Minute Deals

Atlantic Horizons and Caribbean Discovery (Manchester Airport)

A32650M

Date
29 October 2026
Duration
24 nights
From
£2,399per person

Tropical Treasures (Manchester Airport)

A32651M

Date
22 November 2026
Duration
14 nights
From
£1,799per person

Tropical Treasures (Heathrow Airport)

A32651

Date
22 November 2026
Duration
14 nights
From
£1,599per person

Island Rhythms and Blue Horizons (Manchester Airport)

A32652M

Date
6 December 2026
Duration
14 nights
From
£1,499per person

Island Rhythms and Blue Horizons (Heathrow Airport)

A32652

Date
6 December 2026
Duration
14 nights
From
£1,399per person

Christmas & New Year Caribbean Celebration (Manchester Airport)

A32653M

Date
20 December 2026
Duration
14 nights
From
£2,599per person

Christmas & New Year Caribbean Celebration (Heathrow Airport)

A32653

Date
20 December 2026
Duration
14 nights
From
£2,599per person

Christmas & New Year Voyage to Spain & Portugal

A22639

Date
21 December 2026
Duration
15 nights
From
£1,499per person

Introducing our new television advertisements for 2026.

The Warmest Welcome at Sea - Because Moments Matter

At the heart of our new television ad campaign is a simple idea: Every Ambassador sailing welcomes guests to a host of wondrous new Ambassador moments.

The idea behind the campaign is simple: Holidays are not just remembered for where you went. They are remembered for the moments along the way, from seeing somewhere you have always wanted to visit and watching a spectacular sunset to sharing a great meal, laughing at a show or making a new friend. These are the connections and memories that make a holiday special, hence the tagline: ‘The Warmest Welcome at Sea - Because Moments Matter’.

Onboard

Enjoy yourself

Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 7 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price, because moments matter.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

Sail from Seven UK Regional Ports

Explore All

Discover our featured cruises – hand-picked sailings that offer great value to breathtaking destinations.

Featured cruises

2026/ 2027 season cruises

Autumn Escape to the Canary Islands

A22632

Date
13 November 2026
Duration
14 nights
From
£999per person

Weekend Escape to Holland & Belgium

A22633

Date
27 November 2026
Duration
4 nights
From
£299per person

One More Dream – Hamburg’s Festive Delights

A12630

Date
6 December 2026
Duration
4 nights
From
£379per person

Caribbean Sunsets & South American Secrets

A12701

Date
3 January 2027
Duration
45 nights
From
£3,499per person

2027/ 2028 season cruises

A Tribute to the 90's

A22705

Date
7 April 2027
Duration
2 nights
From
£249per person

Cultural Gems of the Iberian Peninsula & France

A22708PO

Date
28 April 2027
Duration
12 nights
From
£1,329per person

Scenic Isles of the Azores & Portugal

A12726

Date
8 October 2027
Duration
15 nights
From
£1,489per person

Chasing the Aurora in Arctic Norway

A12802

Date
19 February 2028
Duration
15 nights
From
£1,519per person

2028/ 2029 season cruises

Belgium & Normandy Taster

A22811PO

Date
23 May 2028
Duration
3 nights
From
£279per person

Colourful Atlantic Coastlines of Portugal, Morocco & Spain

A12814

Date
10 June 2028
Duration
15 nights
From
£1,619per person

Summertime Fjords & Mountains of Norway

A22826LV

Date
9 September 2028
Duration
11 nights
From
£1,279per person

Caribbean Island Hopping

A12901

Date
6 January 2029
Duration
42 nights
From
£3,199per person

Average Customer Rating:

4.7/5Feefo

Independent Service Rating based on 4,038 verified reviews. View All

Our Ambassadors

Sail with Friends

We’re sure that every ship in our fleet will impress all who step on board, but don’t just take our word for it! Discover what our guests had to say after experiencing their first sailing with us.

Our Values

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Our crew

Friendliest Welcome at Sea

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!

The New Classic is Finally Here

Say hello to ease at sea and the first new British cruise line to be launched since 2010.

Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.

OUR SHIPS

Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambition, aptly named to further emphasis our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. And, introducing our newest lady to the fleet, Renaissance, your home from home during her inaugural Ambassador season. An intimate and comfortable ship, recently renovated in France, with a multi-lingual crew. Join one of our voyages and discover the elegance and charm of Renaissance.